Marketing Creatives Strategist - D2C Performance Marketing
Company Name: Zeroharm
Location: Hyderabad (Onsite)
Employment Type: Full-time
Experience: 3–8 years
CTC: ₹8,00,000 – ₹12,00,000 per year
Role Summary
We’re looking for a Marketing Creatives Strategist with a strong background in performance creative strategy for D2C brands. In this role, you’ll leverage your expertise in script writing and performance metrics to drive impactful marketing campaigns that resonate with our health-conscious audience.
Success in This Role (6–12 Months)
- Develop and execute 3–5 high-performing creative concepts weekly that improve CTR and CVR by 15%. (Performance metrics)
- Manage and analyze 50–100 ad tests per month to optimize campaign performance and reduce CPA by 20%. (Ad testing metrics)
- Establish a consistent creative flywheel process that documents insights and drives scalable growth across platforms. (Process documentation)
What You'll Do (Responsibilities)
- Own the development of performance-driven creative strategies tailored for D2C campaigns.
- Produce engaging scripts for UGC, voiceovers, ad copy, and hooks that align with brand messaging.
- Analyze performance metrics (CTR, CPA, CVR) to inform creative decisions and optimize campaigns.
- Collaborate closely with designers, editors, and media buyers to ensure cohesive execution of creative concepts.
- Conduct consumer research across platforms like LinkedIn, Twitter, and Meta to inform creative direction.
What We're Looking For (Qualifications)Must-Have
- 3+ years in performance creative strategy in D2C.
- Hands-on script writing experience for UGC, voiceovers, and ad copy.
- Deep understanding of performance metrics: CTR, CPA, CPV, CPM, CVR.
- Experience with Meta & Instagram Ads, including ad-level analysis.
- Familiarity with creative analytics tools like Foreplay or Motion.
- Experience in Health & Wellness or adjacent D2C brands.
Important
- Ability to produce 3–5 creative concepts and 6–10 scripts weekly.
- Experience running a creative flywheel: Hypothesis → Test → Scale → Document.
- Collaborative mindset to work effectively with cross-functional teams.
Good to Have
- Familiarity with AI tools for scripting and ideation.
- Experience selling low-ticket or impulse D2C products.
About the Company
ZeroHarm Sciences is India’s first nano technology supplements brand, focusing on advanced formulation science and preventive healthcare. Trusted by over 800,000 customers, Zeroharm emphasizes lasting physiological balance and precision in wellness.
Benefits & Perks
- Opportunity to work in a pioneering health and wellness company.
- Collaborative and innovative work environment.
- Access to continuous learning and professional development.
Pay: ₹800,000.00 - ₹1,200,000.00 per year
Work Location: In person
