Role Overview
We are looking for a Marketing Team Lead to drive lead generation, manage marketing campaigns, and lead a cross-functional team. This role will also be responsible for managing and growing our media publication TechResearch (techresearchonline.com), focusing on traffic, engagement, and overall performance, while ensuring smooth day-to-day team operations.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across paid and organic channels to drive lead generation and ROI
- Own and manage a cross-functional marketing team including performance marketers, SEO specialists, social media specialists, content writers, email marketing executives, and designers.
- Take full ownership of team operations, including:
- - Tracking daily tasks and ensuring timely completion- Managing team bandwidth, workload distribution, and accountability- Driving discipline, productivity, and adherence to timelines
- Set clear KPIs and deliverables for each function and ensure regular follow-ups and reporting
- Monitor and analyze campaign performance (CPL, ROI, conversions) and continuously optimize for better results
- Oversee end-to-end execution of campaigns including landing pages, content, ads, SEO, and email marketing
- Drive growth and management of TechResearchonline.com including traffic growth, SEO, content planning, publishing coordination, and engagement
- Prepare and present weekly performance and team reports to leadershipRequired Skills & Qualifications
- Experience: 4-6 years in digital marketing, with 1–3 years in a team lead role
- Strong experience in lead generation and performance marketing
- Experience managing cross-functional teams
- Hands-on understanding of marketing channels (paid, SEO, social media, email, content)
- Strong ownership mindset with ability to manage both execution and team operations
- Experience with analytics tools and reporting
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Experience:
- Digital marketing: 4 years (Required)
Language:
Work Location: In person
