The candidate will be responsible for developing and executing the business acquisition strategy, building relationships with brands and decision-makers, generating high-value opportunities, leading pitches, and converting prospects into long-term clients.
The ideal candidate will have a strong understanding of the creative, advertising, branding, digital marketing, social media, content, and media landscape, along with a proven ability to build and lead a high-performing business development team.
Key Responsibilities1. Business Growth & Strategy
- Develop and execute Peraka Media's overall business development and revenue growth strategy.
- Identify new markets, industries, sectors, and client segments for business expansion.
- Define monthly, quarterly, and annual revenue targets.
- Develop strategies to increase new client acquisition, repeat business, and account value.
- Identify opportunities for expanding Peraka Media's service portfolio with existing and prospective clients.
- Monitor market trends, competitor activity, and emerging opportunities in the advertising and digital ecosystem.
2. New Client Acquisition
- Build and maintain a strong pipeline of high-quality prospective clients.
- Identify and connect with key decision-makers such as Marketing Heads, Brand Managers, CMOs, Founders, and Business Heads.
- Lead strategic outreach through networking, referrals, industry events, LinkedIn, email, calls, and partnerships.
- Develop relationships with brands across relevant industries.
- Lead high-value client acquisition from prospecting → meeting → pitch → negotiation → closure.
- Build a strong network of potential clients and strategic partners.
3. Pitching & Business Conversion
- Lead major client presentations, creative pitches, proposals, and business negotiations.
- Work closely with the Creative, Strategy, Media, and Account Management teams to develop compelling proposals.
- Understand client business challenges and position Peraka Media's services as strategic solutions.
- Lead commercial discussions, pricing, scope, timelines, and contract negotiations.
- Ensure proposals are commercially viable while remaining competitive.
- Drive opportunities through the sales pipeline and ensure timely closure.
4. Client Relationship Management
- Build strong, long-term relationships with key clients and decision-makers.
- Act as a senior point of contact for strategic and high-value accounts.
- Identify opportunities for upselling and cross-selling additional services.
- Develop key accounts into long-term retainer relationships.
- Maintain regular communication with major clients to understand upcoming marketing requirements.
- Ensure high levels of client satisfaction and business continuity.
5. Team Leadership
- Lead, mentor, and manage the Business Development team.
- Set individual and team sales targets and KPIs.
- Allocate leads and opportunities effectively.
- Conduct regular pipeline reviews and performance evaluations.
- Train team members on prospecting, pitching, negotiation, and closing.
- Establish a structured sales process and reporting system.
- Motivate the team to consistently achieve and exceed revenue targets.
6. Agency Collaboration
- Work closely with the Creative and Strategy teams to understand the agency's capabilities and develop appropriate solutions for clients.
- Coordinate with Account Management to ensure a smooth transition from business acquisition to client servicing.
- Collaborate with Finance on pricing, profitability, payment terms, and commercial negotiations.
- Ensure business opportunities are aligned with the agency's creative capabilities and operational capacity.
7. Strategic Partnerships
- Identify and develop partnerships with complementary businesses, media companies, technology platforms, influencers, production houses, and other relevant organizations.
- Explore opportunities for strategic collaborations, joint pitches, and new revenue streams.
- Build relationships that can generate consistent referral and partnership-based business.
Work Location: In person
