Web Developer Cum Digital Marketing Engineer
Location: Lucknow, Uttar Pradesh
Experience: 3–5 Years
Employment: Full-Time | On-Site
Industry: Healthcare / Medical
Salary: Depending on experience, proven skills and Industry Trends
About the Role
We are looking for a hands-on Web Developer Cum Digital Marketing Engineer to take ownership of our website, SEO, digital marketing, and online lead generation.
This is not a routine social-media marketing role. We need someone who can combine web development + SEO + Google Ads + digital marketing + lead generation to deliver measurable business results.
Key Responsibilities
Website Development
- Develop, maintain and optimize company websites.
- Manage WordPress/CMS, landing pages, forms and integrations.
- Improve website speed, UX, mobile performance and security.
- Handle basic HTML/CSS/JavaScript and preferably PHP.
SEO & Digital Marketing
- Develop and execute SEO strategy.
- Keyword research, on-page and technical SEO.
- Manage Google Search Console and Google Analytics.
- Plan and manage Google Ads/PPC campaigns.
- Support Meta/Facebook/Instagram campaigns.
- Develop SEO and conversion-focused landing pages.
Lead Generation & Analytics
- Generate qualified leads through digital channels.
- Track CPL, conversion rate and lead quality.
- Analyze website and campaign performance.
- Work closely with the sales team to improve lead conversion.
- Prepare monthly digital performance reports.
Required Skills
- 3–5 years relevant experience
- WordPress/CMS
- HTML, CSS, JavaScript
- SEO & Google Ads
- Google Analytics 4 & Search Console
- Google Tag Manager
- Lead generation & conversion optimization
- SEO tools such as SEMrush/Ahrefs/Ubersuggest
- Good analytical and communication skills
Healthcare / Medical / Diagnostics / MedTech experience will be an advantage.
Key Performance Indicators
Your performance will be measured on:
- Qualified leads generated
- Cost per qualified lead
- Organic traffic & keyword growth
- Website conversion rate
- Google Ads performance
- Landing-page performance
- Digital marketing ROI
Our focus is business results—not simply the number of posts or campaigns.
Ideal Candidate
We want someone who is:
- Hands-on and technically strong
- Comfortable working independently
- Data-driven and results-oriented
- Able to manage both website and digital marketing
- Capable of turning digital traffic into qualified business enquiries
If you can show us what you built, what you improved, and the results you achieved, you will stand out.
Selection Process
Shortlisted candidates will go through:
- CV + Portfolio Screening
- Technical/Digital Marketing Interview
- Practical Assignment
- Management Interview
Practical Test
Candidates may be asked to review our website and provide:
- 5 website improvements
- 90-day SEO plan
- Google Ads strategy for a ₹1 lakh/month budget
- Suggestions to improve lead generation
How to Apply
Please send your updated CV + portfolio/website links + LinkedIn profile, along with:
- Current CTC
- Expected CTC
- Notice period
- Examples of websites/campaigns you have personally managed
- Measurable results achieved
Only candidates with genuine hands-on experience will be shortlisted.
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
