Ambikaa Dairyland and Rich Foods Pvt. Ltd. is seeking a results-driven Area Sales Manager to drive the market expansion of Swizzkiss Ice Creams across Solapur and adjoining territories. You will own the regional P&L, build and manage a robust distributor network, expand retail penetration in General Trade (GT) and HORECA, and lead a high-performing field sales team.
Key Responsibilities
- Distributor & Retail Network Expansion: Identify, appoint, and manage distributors across urban and rural Solapur. Expand active retail reach, particularly in high-footfall impulse touchpoints.
- Sales & Revenue Generation: Achieve primary and secondary sales targets. Execute monthly sales plans, beat routes, and promotional schemes to maximize throughput.
- Asset Management: Oversee the deployment and tracking of company-owned deep freezers. Ensure optimal freezer ROI, compliance, and zero competitor placement in Swizzkiss units.
- Team Leadership & Execution: Lead, mentor, and track a team of Sales Officers / Executive Field Staff. Run daily morning huddles, conduct joint field rides, and ensure strict PJP (Permanent Journey Plan) adherence.
- Competitor & Market Intelligence: Track competitor pricing, schemes, new product launches, and retail shelf share to continuously adapt sales strategies.
- Claim Settlement & Inventory: Oversee timely stock replenishment, minimize transit/storage damage, and ensure swift resolution of distributor claims.
Qualifications & Candidate Profile
- Experience: 4 to 7 years in FMCG sales, with a minimum of 2 years managing field sales in Ice Cream, Dairy, Frozen Foods, Beverages, or impulse FMCG categories.
- Geographic Knowledge: Strong local network and deep familiarity with GT and HORECA routes across Solapur district and surrounding markets.
- Skills: Excellent negotiation, distributor management, and numerical ability (analyzing secondary sales data, freezer ROI, and territory performance).
- Education: Graduate in any discipline (MBA/PGDM in Marketing or Sales is preferred).
- Tools: Proficiency in SFA (Sales Force Automation) apps and Excel for daily sales reporting.
Pay: ₹30,000.00 - ₹50,000.00 per month
Application Question(s):
- How many years of experience do you have in FMCG sales?
Work Location: In person
