Eduport is looking for a PPC Associate who can manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms. The ideal candidate should be data-driven, performance-focused, and experienced in generating quality leads while improving campaign ROI.
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Plan, launch, monitor, and optimize Google Ads, Meta Ads, and other paid campaigns.
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Manage key metrics including CPL, CPA, CPC, CTR, conversion rate, and ROAS.
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Generate quality leads while maintaining target CPL and improving ROI.
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Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
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Optimize budgets, bids, creatives, ad copies, and landing pages.
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Conduct A/B testing across creatives, audiences, ad copies, and landing pages.
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Track campaign performance and prepare regular performance reports with actionable insights.
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Work closely with Creative, Content, Media, Business, and Sales teams.
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Identify new campaign strategies and growth opportunities.
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Use AI tools and automation to improve campaign management, reporting, and productivity.
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Stay updated with digital advertising trends and platform changes.
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Bachelor's degree in any discipline.
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2–3 years of hands-on PPC experience.
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Strong experience with Google Ads and Meta Ads.
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Experience in lead generation and conversion-focused campaigns.
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Knowledge of GA4, Google Tag Manager, Microsoft Clarity, and conversion tracking.
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Strong analytical and problem-solving skills.
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Good communication and teamwork skills.
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Proficiency in Excel/Google Sheets, including Pivot Tables, VLOOKUP/XLOOKUP, charts, and data analysis.
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Ability to manage multiple campaigns and work in a fast-paced environment.
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Google Ads or Meta certification.
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Experience in EdTech or education-focused lead generation.
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Knowledge of CRO, landing page optimization, and basic SEO.
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Experience with Looker Studio or other reporting dashboards.
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Familiarity with AI tools such as ChatGPT, Gemini, or Claude.
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Basic knowledge of marketing automation tools such as Zapier, Make, or CRM automation.
We’re looking for someone who:
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Thinks with data and performance.
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Takes ownership of campaigns and results.
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Enjoys testing, experimenting, and finding better solutions.
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Brings fresh ideas to improve lead generation and business growth.
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Uses AI and automation to work smarter and more efficiently.
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Can collaborate effectively with marketing and sales teams.
