Own and manage the brand's Instagram presence with a focus on audience growth, engagement, and content performance.
Develop creative content strategies that make educational content engaging, relatable, and appealing to the younger generation.
Plan and execute content for Instagram, including Reels, Stories, Posts, Carousels, and Live sessions.
Repurpose and adapt content across other social media platforms such as Facebook, LinkedIn, X, and YouTube, as required.
Coordinate with Academic, Production, Design, Editing, and Marketing teams for content planning and timely execution.
Monitor content performance using platform analytics and share actionable insights to improve reach, engagement, and follower growth.
Plan and maintain content calendars for campaigns, product launches, events, and academic initiatives.
Stay updated with Instagram trends, platform algorithms, memes, and emerging content formats to keep the brand relevant.
Conduct A/B testing and implement data-driven optimisation strategies.
Strong understanding of Instagram growth strategies, content planning, analytics, and audience engagement.
A highly creative mindset with the ability to connect educational content with Gen Z and young learners' psychology, interests, and digital consumption patterns.
Strong storytelling and content ideation skills, with an eye for trends, memes, and viral content formats.
Experience managing Instagram accounts, preferably in the EdTech industry.
Good understanding of other major social media platforms and cross-platform content distribution.
Excellent project management and cross-functional coordination skills.
Proficiency in Excel/Google Sheets and social media management tools.
Strong analytical mindset with the ability to optimise content based on performance metrics.
