Job Description – Head of Sales & Marketing
Position: Head – Sales & Marketing
Department: Sales & Marketing
About the Company
Chaichun is a premium tea company committed to delivering exceptional teas through retail, cafés, e-commerce, exports, modern trade, and institutional sales. We are expanding rapidly and are looking for a dynamic and result-oriented Head – Sales & Marketing to lead our sales growth, brand expansion, and market development across domestic and international markets.
Position Summary
The Head – Sales & Marketing will be responsible for developing and executing the company's overall sales and marketing strategy to drive revenue growth, strengthen brand positioning, and expand market presence. The role requires a proven leader with extensive experience in the Tea, Beverage, FMCG, or Food & Beverage industry, capable of managing multiple sales channels while building high-performing teams and delivering sustainable business growth.
Key Responsibilities
Sales Strategy & Business Development
- Develop and execute annual and long-term sales strategies aligned with business objectives.
- Drive sales growth across General Trade (GT), Modern Trade (MT), Institutional Sales, HORECA, Distributor Network, Retail, E-commerce, Corporate Gifting, and Export markets.
- Identify and develop new business opportunities, strategic partnerships, and distribution channels.
- Expand market presence and strengthen customer relationships across key territories.
- Lead negotiations with distributors, key accounts, retailers, and institutional clients.
Marketing & Brand Development
- Develop integrated marketing strategies to enhance brand awareness and customer engagement.
- Plan and execute ATL, BTL, digital marketing, trade marketing, and promotional campaigns.
- Collaborate with product development teams for new product launches and portfolio expansion.
- Monitor market trends, consumer behaviour, competitor activities, and pricing strategies.
- Strengthen the company's positioning as a premium tea brand.
Leadership & Team Management
- Build, mentor, and lead high-performing sales and marketing teams.
- Establish sales targets, KPIs, and performance management systems.
- Conduct regular business reviews, coaching sessions, and market visits.
- Foster a performance-driven and collaborative work culture.
Business Planning & Commercial Management
- Prepare annual sales budgets, forecasts, and growth plans.
- Monitor revenue, profitability, margins, and sales performance.
- Manage trade schemes, promotional budgets, and pricing strategies.
- Ensure effective inventory planning and demand forecasting in coordination with operations and supply chain teams.
Market Expansion
- Identify opportunities for domestic and international market expansion.
- Develop distributor and dealer networks in new territories.
- Strengthen relationships with key retail chains, hospitality partners, and corporate clients.
- Explore export opportunities and strategic alliances.
Cross-Functional Collaboration
- Work closely with Production, Supply Chain, Finance, HR, and Product Development teams to ensure seamless execution.
- Support new product launches and market penetration initiatives.
- Drive customer satisfaction through effective coordination across departments.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related field.
- MBA in Sales & Marketing or Business Management preferred.
Experience
- 10–15+ years of progressive experience in Sales & Marketing.
- Minimum 5 years in a leadership role managing regional or national sales teams.
- Mandatory experience in the Tea, Beverage, FMCG, Food & Beverage, or Consumer Goods industry.
- Experience handling distributor management, channel sales, key accounts, and business expansion is essential.
Required Skills & Competencies
- Strong leadership and team management skills.
- Expertise in FMCG and tea industry sales channels.
- Excellent negotiation and relationship management abilities.
- Strong commercial and financial acumen.
- Strategic planning and execution capabilities.
- Market analysis and business development expertise.
- Excellent communication and presentation skills.
- Data-driven decision-making and analytical thinking.
- Ability to manage multiple business verticals simultaneously.
- High level of professionalism and business ethics.
Key Performance Indicators (KPIs)
- Achievement of revenue and profitability targets.
- Market share growth.
- Expansion of distributor and dealer network.
- Growth in Modern Trade, General Trade, E-commerce, HORECA, and Export sales.
- Customer acquisition and retention.
- Brand visibility and marketing ROI.
- Team productivity and sales performance.
- Successful execution of product launches and promotional campaigns.
Preferred Industry Background
Candidates from leading Tea Companies, Beverage Companies, FMCG Organizations, Food & Beverage Brands, Consumer Goods Companies, or Premium Retail Brands will be preferred. Experience in organizations such as tea manufacturers, packaged beverage companies, FMCG leaders, or premium food brands will be an added advantage.
Why Join Us?
- Opportunity to lead sales and marketing for a fast-growing premium tea brand.
- Play a key role in expanding the brand across India and international markets.
- Lead a passionate and ambitious team.
- Competitive salary, performance incentives, and career growth opportunities.
- Contribute to building one of India's leading global tea brands.
Join us and help shape the future of premium tea.
Work Location: In person
