About the Role:
We are seeking a highly creative and detail-oriented Copywriter to join our marketing team. In this role, you will be responsible for conceptualizing and executing compelling, persuasive copy across a wide range of channels—including digital, print, social media, and advertising campaigns. The ideal candidate knows how to capture a brand’s unique voice, understand audience psychology, and write copy that drives action and conversions.
Key Responsibilities
● Campaign Conceptualization: Brainstorm and collaborate with designers, creative directors, and marketing strategists to develop innovative creative concepts for integrated marketing campaigns.
● Advertising Copy: Write high-converting copy for Google Ads, paid social (Meta, LinkedIn, Instagram), landing pages, and email marketing funnels.
● Brand Voice Maintenance: Ensure a consistent and distinct brand voice across all touchpoints and adapt tone effectively for different target demographics.
● Content Production: Craft engaging scripts for promotional videos, radio ads, and text for print collateral (brochures, billboards, direct mail).
● SEO Optimization: Incorporate best practices for search engine optimization (SEO) in digital copy to maximize reach without sacrificing the creative flow or messaging impact.
● Proofreading & Quality Control: Review, edit, and proofread your own work and collaborative assets to ensure error-free grammar, spelling, and alignment with project briefs.
Requirements & Qualifications
● Experience: 3+ years of professional copywriting experience, ideally within a creative agency or a fast-paced in-house marketing team.
● Portfolio: A strong portfolio demonstrating a variety of copy styles, creative campaigns, and clear measurable outcomes (e.g., increased click-through rates or conversions).
● Skills: * Exceptional command of language, grammar, and storytelling techniques.
○ Deep understanding of consumer behaviour, marketing funnels, and call-to-action strategies.
○ Strong time management skills with the ability to handle multiple deadlines simultaneously.
● Education: Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field (or equivalent practical experience).
Important Note:
● Familiarity with content management systems (CMS) and SEO research tools (e.g., SEMrush, Ahrefs).
● Experience running A/B tests on digital copy variants to optimize performance.
Pay: ₹20,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
