Job Title: National Retail Sales Manager
Location: Noida
About Smytten Retail
At Smytten Retail, we're redefining the offline beauty and personal care shopping experience by bringing discovery, premium brands, and experiential retail under one roof. As we continue to expand our retail footprint across India, we are looking for a seasoned retail leader to drive our national sales strategy and store operations.
Role Overview
We are looking for a dynamic and results-oriented National Retail Sales Head to lead and scale Smytten Retail's sales operations across multiple regions in India. The ideal candidate will have extensive experience in the Beauty & Personal Care (BPC) retail industry, with a proven track record of driving sales growth, leading large retail teams, and managing multi-region operations.
This is a strategic leadership role that requires a balance of business acumen, operational excellence, and people leadership.
Key Responsibilities
- Develop and execute the national retail sales strategy aligned with business objectives.
- Drive revenue growth, profitability, and productivity across all retail stores.
- Lead and mentor Regional Sales Managers, Area Managers, and Store Managers to achieve sales targets.
- Monitor and improve key retail KPIs including sales, conversion, ATV, UPT, footfall, productivity, shrinkage, and customer experience.
- Ensure consistent execution of visual merchandising, promotional campaigns, and retail excellence standards across stores.
- Collaborate closely with Marketing, Category, Supply Chain, HR, and Operations teams to ensure seamless execution.
- Identify expansion opportunities and support new store launches across the country.
- Build a high-performance sales culture through coaching, performance management, and talent development.
- Analyze market trends, customer insights, and competitor activities to recommend business strategies.
- Drive operational efficiency while ensuring adherence to company policies and SOPs.
Preferred Candidate Profile
- 10–15 years of experience in Retail Sales within the Beauty & Personal Care (BPC) industry.
- Demonstrated experience managing at least two geographical territories among North, South, East, and West India.
- Strong understanding of retail operations, sales planning, and customer experience management.
- Proven ability to lead large, geographically dispersed teams.
- Excellent stakeholder management, communication, and leadership skills.
- Strong analytical mindset with experience in retail performance reporting and business planning.
- Comfortable working in a fast-paced, high-growth environment.
Educational Qualifications
B.Tech, MBA, or Postgraduate degree from a recognized institution (preferred).
Why Join Smytten?
- Be a part of one of India's fastest-growing beauty and lifestyle platforms.
- Lead the expansion of an innovative omnichannel retail business.
- Work with a passionate, entrepreneurial team focused on transforming customer experiences.
- Opportunity to make a significant business impact while building a high-performing retail organization.
