Job Summary
We are looking for a creative and results-driven Social Media Executive to manage our company's social media presence and strengthen our brand visibility. The ideal candidate should have experience creating engaging content, managing social media platforms, executing campaigns, and analyzing performance for an IT services company.
Key Responsibilities
- Manage and maintain social media platforms including LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
- Develop and execute monthly social media content calendars.
- Create engaging posts, graphics, videos, and technology-related content.
- Promote IT services such as software development, cloud solutions, AI, cybersecurity, ERP, and digital transformation.
- Plan and execute paid social media campaigns for brand awareness and lead generation.
- Monitor audience engagement, respond to comments and messages, and build online communities.
- Collaborate with content writers, designers, and sales teams for marketing campaigns.
- Track social media KPIs and prepare weekly/monthly performance reports.
- Stay updated with social media trends, platform updates, and competitor activities.
- Coordinate with HR for employer branding and recruitment campaigns.
Required Skills
- 1–3 years of experience in social media marketing.
- Experience managing LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
- Strong copywriting and communication skills.
- Knowledge of Canva, Adobe Photoshop, or similar design tools.
- Experience with social media scheduling tools such as Hootsuite, Buffer, or Sprout Social.
- Understanding of SEO, hashtags, and social media analytics.
- Familiarity with Google Analytics and Meta Business Suite.
- Basic knowledge of B2B marketing and lead generation.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience in an IT services, software, or technology company.
- Certifications in Digital Marketing or Social Media Marketing are an advantage.
Key Performance Indicators (KPIs)
- Growth in followers and engagement rate.
- Website traffic generated from social media.
- Number of marketing-qualified leads (MQLs).
- Campaign reach and conversions.
- Content performance and audience engagement.
- Timely execution of social media campaigns.
Pay: ₹9,980.60 - ₹45,791.01 per month
Work Location: In person
