Job Title: Digital Marketing Instructor (Contract / Part-Time)
Employment Type: Part-Time / Contract
Contract Duration: 12 Months
Compensation: ₹1,000 – ₹1,500 / day (commensurate with experience)
Location: [Insert Hybrid / Remote / On-site Location]
Position Overview
We are seeking an experienced and passionate Digital Marketing Instructor to deliver a comprehensive 12-month training curriculum to our students. The ideal candidate will have hands-on industry experience across core digital marketing verticals and a proven track record of teaching or mentoring. You will be responsible for preparing practical lesson plans, delivering engaging training sessions, and guiding students toward industry-recognized certifications.
Key Responsibilities
- Curriculum Delivery: Teach core digital marketing concepts, strategies, and tools through practical, hands-on sessions.
- Core Modules to Cover:
- Digital Marketing Ecosystem: Overview of digital channels, buyer journeys, integrated marketing strategies, and analytics fundamentals.
- Website Marketing: CMS platforms (e.g., WordPress), landing page optimization, UX/UI basics, conversion rate optimization (CRO), and domain/hosting management.
- Search Engine Optimization (SEO): On-page, off-page, technical SEO, keyword research, Google Search Console, Google Analytics 4 (GA4), and SEO audit tools.
- Social Media Marketing (SMM) & Ads: Organic and paid strategies for Meta (Facebook/Instagram), LinkedIn, YouTube, and X; ad account management, campaign setup, and audience targeting.
- Mentorship & Assessment: Evaluate assignments, conduct practical assessments, provide constructive feedback, and guide students through real-world capstone projects.
- Certification Guidance: Prepare students to successfully pass industry certification exams (e.g., Google Ads, Meta Certified Digital Marketing Associate, HubSpot).
Required Qualifications & Experience
- Experience: Minimum of 2–3+ years of professional experience in digital marketing or agency environments. Prior teaching, training, or workshop delivery experience is strongly preferred.
- Certifications (Mandatory): Relevant professional certifications in Digital Marketing (e.g., Google Ads/Analytics Certified, Meta Certified, HubSpot, or equivalent industry accreditation).
- Technical Skills: Proficiency with tools such as Google Analytics 4, Google Search Console, Meta Ads Manager, WordPress, SEMrush/Ahrefs, Canva, and email marketing platforms.
- Communication: Excellent verbal and written communication skills with the ability to explain complex concepts in an easy-to-understand manner.
Working Hours & Schedule
- Part-time schedule as per mutual agreement (e.g., [X] hours per day / [X] days per week).
- Fixed contract for 12 months with potential for renewal based on performance and course demand.
Pay: ₹21,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
