Job Purpose
The Sales Coordinator is responsible for supporting the Sales and Client Servicing functions by managing sales inquiries, coordinating with prospective clients, preparing and maintaining sales information, handling follow-ups, and ensuring smooth communication from inquiry to closure.
The role requires strong coordination, communication, follow-up, and organizational skills. The Sales Coordinator will work closely with the Sales, Client Servicing, Creative, Production, and Management teams to ensure timely movement of leads and opportunities.
Key Responsibilities1. Lead & Inquiry Coordination
- Receive and manage sales inquiries from different channels.
- Record and update all incoming leads in the CRM / lead tracker.
- Collect basic client requirements such as event type, date, location, guest count, budget, and requirements.
- Qualify leads and identify genuine business opportunities.
- Assign or coordinate qualified inquiries with the concerned Client Servicing / Sales person.
- Ensure every inquiry is properly tracked and followed up.
2. Client & Prospect Communication
- Coordinate with potential clients regarding initial requirements and meeting schedules.
- Make follow-up calls and messages to prospects.
- Share company profile, portfolio, and relevant information with prospects when required.
- Schedule client meetings and calls with the Sales / Client Servicing team.
- Maintain professional communication with clients throughout the sales process.
- Ensure client requirements are communicated accurately to the concerned team.
3. Sales Follow-Up
- Conduct regular follow-ups on active leads and proposals.
- Track pending responses, meetings, quotations, and client decisions.
- Follow up with clients after meetings and presentations.
- Reconnect with old and inactive leads.
- Maintain a proper follow-up schedule to ensure no sales opportunity is missed.
- Support the Sales / Client Servicing team in moving leads towards closure.
4. Sales Documentation & Coordination
- Maintain sales trackers, lead databases, and inquiry records.
- Prepare and organize client briefs, meeting notes, and follow-up details.
- Coordinate with the quotation team for required costing or quotation information.
- Ensure proposals, presentations, and quotations are shared with clients on time.
- Maintain records of proposals sent, follow-ups, meetings, and closures.
5. Internal Team Coordination
- Coordinate with Client Servicing, Creative, Production, and Operations teams for sales requirements.
- Follow up internally for proposals, presentations, quotations, and other client requirements.
- Ensure timely communication between the Sales team and internal departments.
- Coordinate with the concerned team members to ensure smooth movement of leads from inquiry to closure.
- Escalate delays or important client requirements to the reporting manager.
6. Sales Support
- Assist the Sales / Client Servicing team in preparing for client meetings.
- Research clients and their requirements before meetings.
- Help prepare client presentation requirements and reference material.
- Maintain updated portfolios, company profiles, and sales material.
- Support the team during client meetings and presentations when required.
- Assist in preparing sales reports and opportunity summaries.
7. Lead Generation Support
- Support the Business Development / NBD function in generating new leads.
- Assist with corporate and social event lead generation.
- Conduct basic online research to identify potential clients and companies.
- Support cold calling and outreach activities when required.
- Maintain a database of potential corporate and social event clients.
8. Sales Reporting & MIS
- Prepare daily and weekly sales reports.
- Track:
- New Leads
- Qualified Leads
- Meetings Scheduled
- Proposals Sent
- Follow-ups
- Pending Closures
- Won / Lost Leads
- Maintain accurate CRM / Excel / Google Sheets records.
- Share regular sales updates with the reporting manager.
- Ensure all sales data is updated and accurate.
Calling ResponsibilitiesClient Calling
- Initial inquiry calls
- Requirement collection
- Meeting coordination
- Proposal follow-ups
- Client feedback
- Closure follow-ups
Sales / Lead Calling
- Lead follow-ups
- Old lead reactivation
- Corporate prospecting
- Social event prospecting
- Inquiry generation
- Meeting generation
Key Performance Indicators (KPIs)Sales Coordination
- Leads properly updated
- Inquiry response time
- Follow-ups completed
- Meetings scheduled
- Proposals coordinated
- Pending leads tracked
- Sales opportunities supported
Business Development Support
- New leads generated
- Corporate leads
- Social event leads
- Qualified inquiries
- Meetings generated
- Lead follow-up completion
Communication & RelationshipsInternal
- Sales Team
- Client Servicing Team
- Creative Team
- Production Team
- Operations Team
- Finance Team
- HOD / Growth Head
- Founder / Management
External
- Clients
- Prospective Clients
- Corporate Decision-Makers
- Vendors / Partners, when required
Education & ExperienceEducation
Graduate in any discipline.
Background in Business Administration, Marketing, Sales, Commerce, Event Management, Hospitality, or related fields will be an advantage.
Experience
0–2 years of experience in:
- Sales Coordination
- Sales Support
- Client Servicing
- Telecalling
- Business Development
- Lead Generation
- Customer Relationship Management
Freshers with strong communication and coordination skills may also apply.
Skills & CompetenciesCommunication Skills
- Good verbal and written communication.
- Confident speaking ability.
- Good telephone etiquette.
- Professional client communication.
- Strong follow-up skills.
- Good listening and requirement-understanding skills.
Language Skills
- Gujarati – Fluent
- Hindi – Fluent
- English – Good to Excellent
Functional Skills
- Sales Coordination
- Lead Management
- Client Coordination
- Follow-Up Management
- CRM Management
- Cold Calling
- Lead Generation
- Proposal Coordination
- Meeting Scheduling
- Excel / Google Sheets
- Basic MIS Reporting
Behavioral Skills
- Organized
- Proactive
- Responsible
- Target-oriented
- Persistent
- Detail-oriented
- Good time management
- Quick learner
- Positive attitude
- Comfortable handling multiple tasks
- Professional and presentable
Ideal Candidate Profile
The ideal candidate should be highly organized, confident in communication, and strong in follow-ups. They should be comfortable coordinating between clients and internal teams and should have the ability to manage multiple leads and sales activities simultaneously.
The candidate should have a strong interest in Sales, Client Servicing, Business Development, and the Event Industry.
Reporting Structure
- Reports To: Growth Head / Sales Head / Client Servicing HOD
- Works Closely With: Sales & Client Servicing Team
Salary Range
₹18,000 – ₹25,000 per month
Based on experience, communication skills, coordination ability, and relevant sales/client servicing exposure.
Career Growth Path
Sales Coordinator → Senior Sales Coordinator → Sales Executive / Client Servicing Executive → Senior CSE / Sales Executive → Sales Manager / Business Development Manager
Pay: ₹15,000.00 - ₹25,000.00 per month
Ability to commute/relocate:
- Dumas, Gujarat 394550: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Client services: 1 year (Required)
Language:
- Hindi (Required)
- English (Required)
- Gujarati (Required)
Work Location: In person
