Candidates from Digital advertising agency can apply
We are looking for a sharp, curious, and culturally aware Brand Strategist / Planner who can turn consumer insights, market trends, and business objectives into powerful brand strategies.
The ideal candidate should be equally comfortable diving into research, understanding consumer behaviour, developing strategic narratives, and collaborating with creative, account management, and client teams to bring ideas to life.
Key Responsibilities
- Develop brand and communication strategies based on business and marketing objectives.
- Conduct consumer, category, competitor, and cultural research to identify meaningful opportunities.
- Translate research and data into actionable consumer insights.
- Develop brand positioning, proposition, messaging, and communication territories.
- Create strategic briefs and creative briefs that provide clear direction to creative teams.
- Work closely with creative, account management, social, digital, and media teams.
- Participate in client discussions and present strategic recommendations with confidence.
- Develop campaign strategy and communication architecture across relevant channels.
- Track cultural and consumer trends and identify opportunities for brands to stay relevant.
- Analyse campaign performance and use learnings to refine future strategies.
- Build presentations, strategy decks, brand frameworks, and pitch documents.
- Contribute to new business pitches with strong strategic thinking and compelling storytelling.
Pay: ₹40,000.00 - ₹70,000.00 per month
Work Location: In person
