We are looking for an out-of-the-box thinking, creative and crazy individual who has a deep understanding of the Indian consumer psyche. What we are not looking for is someone to post lame social media updates every other day. We are looking for a content creator who generates inspired content at will that strikes a chord with the target audience and compels them to share it. We need the help of such an individual to educate the common man about how our products will enhance their life and also help them do their bit in ensuring the earth is still habitable when their great grand children are born.
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media
Launch optimized online adverts through Google and Instagram to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
A Passion and talent for storytelling.
Proven experience as Digital Marketing Executive or similar role.
Excellent understanding of digital marketing concepts and best practices.
Experience with B2C social media, Google Adwords and SEO/SEM.
Analytical mindset and critical thinking.
A demonstrated track record of taking ideas from concept to execution.
Comfortable to interface with customers, translating needs into products; experience with outcome driven innovation preferred.
Experience implementing marketing campaigns and programs that drive customer engagement and retention.
Proven capability in marketing strategy conception, development and execution, and business growth.
Proven ability to use customer-centric, data-driven insights to drive decisions that lead to superior customer experience.
Ability to design, develop and deploy market leading value propositions and end-to-end customer experiences.
Strong influencing skills necessary to drive and lead cross- functional initiatives.
Effective in a highly matrixed, distributed and fast-moving environment.
Excellent written and verbal communication and presentation skills.
Ability to develop and deliver clear, concise communication of complex issues to employees and executives, and nurture and lead employees to successful business outcome.
High energy level, with a bias for action and accountability.
High degree of self-starting initiative and organization.
