We are looking for a skilled and performance-driven Google Ads Specialist to join our digital marketing team. The ideal candidate should have expertise in creating, managing, and optimizing Google Ads campaigns to drive leads, conversions, and business growth.
Key Responsibilities
- Plan, create, and manage Google Ads campaigns including Search, Display, Shopping, YouTube, and Performance Max campaigns.
- Perform keyword research, competitor analysis, and audience targeting.
- Optimize campaigns to improve CTR, conversions, ROAS, and overall campaign performance.
- Monitor campaign budgets, bidding strategies, and daily performance metrics.
- Set up and manage conversion tracking using Google Analytics and Google Tag Manager.
- Create compelling ad copies and coordinate with the design team for ad creatives.
- Conduct A/B testing for ads, landing pages, and targeting strategies.
- Analyze campaign performance and prepare detailed reports.
- Stay updated with Google Ads policies, trends, and algorithm changes.
Required Skills
- Strong knowledge of Google Ads platform and campaign management.
- Experience with Google Analytics, Google Tag Manager, and Search Console.
- Understanding of keyword research, bidding strategies, and conversion optimization.
- Knowledge of landing page optimization and lead generation strategies.
- Analytical mindset with strong reporting and data interpretation skills.
- Basic understanding of SEO and digital marketing concepts.
- Excellent communication and problem-solving abilities.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
