A Sales Manager at a Maruti Suzuki dealership directs the showroom's sales operations, leading the team to meet new and used car (True Value) volume targets. They oversee inquiry generation, manage the CRM pipeline, and drive sales of value-added services like Maruti Finance, Insurance, and Accessories.
- Target Achievement: Directly responsible for hitting dealership monthly and quarterly sales volume targets across all model segments.
- Team Leadership: Recruit, train, and manage the team of Dealer Sales Executives (DSEs), monitoring their daily performance and conversion ratios.
- Lead Generation & Marketing: Plan and execute local promotional events, roadshows, and digital ad campaigns to generate customer inquiries.
- Value-Added Services (VAS): Drive the penetration of high-margin offerings, including Maruti Suzuki Genuine Accessories (MSGA), M-Insurance, and Extended Warranties.
- Showroom Operations: Ensure proper floor management, enforce brand hygiene (e.g., test drives, corporate identity), and oversee customer grievance resolution.
- MIS & Reporting: Monitor market trends, analyze competition, and submit periodic sales projections and reports to the Dealer Principal.
Key Performance Indicators (KPIs)
- Monthly unit sales volume (New & True Value).
- Customer Satisfaction Score (CS Score/SSI).
- Finance, Insurance, and Accessory attachment rates per vehicle sold.
- Inquiry-to-retail conversion ratio (Lead closure rate).
Ideal Qualifications & Skills
- Experience: 3 to 8 years of automotive sales experience, with at least 2 years in a managerial or team-handling role.
- Education: Graduate, though an MBA/PGDM in Sales or Marketing is highly preferred for larger dealerships.
- Skills: Strong negotiation abilities, customer relationship management (CRM) expertise, deep knowledge of MSIL products, and excellent local market awareness.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Provident Fund
Work Location: In person
