Job Description – Senior Manager, Branding amp; Outdoor Marketing
Position
Senior Manager – Branding amp; Outdoor Marketing
Department
Marketing
Reporting To
Chief Sales amp; Marketing Officer (CSMO) / Marketing Director
Location
Pune
Role Summary
The Senior Manager – Branding amp; Outdoor Marketing will be responsible for strengthening
the company #39;s brand presence across all projects through planning and execution of outdoor
advertising, branding initiatives, project launches, and on-ground marketing activities. The
role requires close coordination with sales, agencies, vendors, and project teams to ensure
maximum brand visibility and return on marketing investments.
Key Responsibilities
Brand Management
- Develop and execute annual branding strategies.
- Ensure consistent brand identity across all projects and marketing channels.
- Monitor brand perception and recommend improvements.
- Maintain branding guidelines across all communication.
Outdoor Marketing
- execute outdoor campaigns including hoardings, gantries, bus shelters, kiosks, pole
branding, metro branding, airport branding, and transit media etc.
- Identify high-impact advertising locations based on customer movement and target
audience.
- Negotiate with media agencies for optimum pricing and visibility.
- Track campaign effectiveness and optimize media planning.
Project Branding
- execute branding concepts for new project launches.
- Manage site branding including entrance gates, sales offices, sample flats, directional
signage, fencing, and illumination.
- Coordinate with architects, designers, and execution agencies.
Vendor amp; Agency Management
- Appoint and manage creative agencies, printers, fabricators, outdoor media vendors, and
event partners.
- Ensure quality, timelines, and budget adherence.
- Conduct regular vendor performance evaluations.
Campaign Execution
- Execute launch outdoor campaigns, festive campaigns, tactical promotions, and corporate
branding initiatives.
- Coordinate with digital marketing and sales teams for integrated campaigns.
- Ensure timely delivery of all branding materials.
Budget Management
- Prepare annual branding and outdoor marketing budgets.
- Monitor spends against approved budgets.
- Negotiate commercial terms to maximize ROI.
- coordinate online marketing spend budgets and card spends
Coordination
- Work closely with Sales, CRM, Projects, Procurement, Legal, and Finance teams.
- Obtain required approvals for outdoor permissions.
- Ensure statutory compliance for all branding activities.
KPIs
- Brand visibility score
- Outdoor campaign reach
- Cost per lead from branding activities
- Marketing ROI
- Campaign execution timelines
- Vendor performance
- Budget adherence
- Site branding quality audit scores
- Sales support effectiveness
Desired Candidate Profile
- MBA in Marketing or equivalent qualification.
- 5-6 years of experience in branding and outdoor marketing, preferably in real estate.
- Strong knowledge of outdoor media planning and vendor management.
- Excellent negotiation and project management skills.
- Strong analytical and communication abilities.
- Ability to manage multiple projects simultaneously.
Preferred Experience
- Experience in residential, commercial, and township branding.
- Familiarity with Pune/PCMC outdoor advertising ecosystem.
- Strong network with media owners and branding agencies.
- Experience in project launches and high-impact outdoor campaigns.
Skills
- Branding Strategy
- Outdoor Media Planning
- Vendor Management
- Budget Management
- Campaign Planning
- Negotiation
- Market Research
- Team Leadership
- Creative Coordination
- Project Management
Success Indicators
- Increased brand recall and visibility.
- Timely execution of branding campaigns.
- Improved lead generation through outdoor media.
- Efficient utilization of marketing budgets.
- Strong vendor relationships.
- High-quality branding across all projects.
Bachelor’s degree in:
