Marketing Manager – Job Description (JD)
Job Title: Marketing Manager
Department: Marketing
Job Location: Ahmedabad
Job Type: Full Time
Salary: Rs. 3 Lakh To 5 Lakh Per Year (LPA)
About Punyam Academy Pvt. Ltd.:
Punyam Academy Pvt. Ltd. is a certified training provider, EdTech start-up company, which offers various E-learning Training Courses, Documentation, and ppt presentations, E-books, and KPO services for national and international management system certifications. We are a leading name in E-learning, training, documentation, and certification for ISO and all other types of management system standards. We offer a wide range of online professional development programs to help businesses and individuals enhance their knowledge and expertise. With our commitment to excellence and innovation, we are expanding our team to drive growth and outreach.
Key Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business objectives.
- Plan, manage, and optimize digital marketing campaigns across SEO, SEM, email, social media, and paid advertising channels.
- Conduct market research to identify customer needs, market trends, and competitive insights.
- Create and oversee content marketing initiatives, including blogs, newsletters, case studies, and promotional materials.
- Manage the company's brand identity and ensure consistent messaging across all channels.
- Collaborate with sales, product, and design teams to support lead generation and product launches.
- Monitor campaign performance using analytics tools and prepare performance reports.
- Manage marketing budgets and ensure cost-effective allocation of resources.
- Coordinate events, webinars, trade shows, and promotional activities.
- Build relationships with media, agencies, influencers, and strategic partners.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–7 years of experience in marketing, digital marketing, or brand management.
- Strong understanding of digital marketing channels and marketing automation tools.
- Experience with analytics platforms such as Google Analytics, HubSpot, Salesforce, or similar tools.
- Excellent communication, presentation, and project management skills.
- Strong analytical and problem-solving abilities.
Preferred Qualifications
- Master's degree (MBA or Marketing specialization).
- Professional certifications in Digital Marketing, Google Ads, SEO, or Marketing Automation.
- Experience managing cross-functional teams and external agencies.
- Marketing Related Qualification
Key Skills
- Strategic Marketing Planning
- Digital Marketing
- Brand Management
- Market Research
- Content Marketing
- Campaign Management
- Lead Generation
- Budget Management
- Data Analysis & Reporting
- Stakeholder Management
Pay: ₹300,000.00 - ₹500,000.00 per year
Work Location: In person
