We are seeking an experienced Performance Marketing Specialist for our client in Mohali. who can independently plan, manage, and improve paid social campaigns with a strong focus on Meta platforms, including Facebook and Instagram.
This role is ideal for someone who immediately joins and understands that successful advertising is not only about running campaigns but also about continuously analysing data, identifying opportunities, testing new approaches, and improving the quality and cost-efficiency of leads and conversions.
Responsibilities :
- Own the complete lifecycle of paid campaigns, from campaign planning and audience selection to execution, monitoring, and optimization.
- Create and manage advertising campaigns through Meta Ads Manager for Facebook and Instagram.
- Develop campaigns focused on business objectives such as lead generation, customer acquisition, website conversions, sales, and remarketing.
- Build and test different audience groups based on interests, behaviour, demographics, lookalike audiences, and customer data.
- Work with the creative and content teams to develop ad copies, visuals, videos, and campaign concepts that encourage action.
- Regularly test different creatives, audiences, placements, campaign structures, and messaging to identify the most effective combinations.
- Monitor campaign performance and take timely action to improve efficiency and results.
- Analyse important metrics, including CPC, CPM, CTR, CPL, CPA, conversion rate, ROAS, and overall return on marketing spend.
- Manage advertising budgets carefully and recommend changes based on campaign performance and business priorities.
- Set up and monitor tracking systems using tools such as Meta Pixel, Conversion API, Google Analytics, and other relevant analytics platforms.
- Create and manage retargeting campaigns for users at different stages of the customer journey.
- Prepare clear performance reports and share practical recommendations with the management and marketing teams.
- Keep track of changes in Meta advertising policies, platform features, consumer behaviour, and performance marketing practices.
Required :
We are looking for someone who takes ownership of numbers and outcomes. Rather than simply managing ad budgets, this person should focus on finding ways to generate better business results from every marketing investment.
- 4–5 years of relevant experience in performance marketing, paid social media advertising, or digital advertising.
- Strong practical experience in managing Facebook and Instagram advertising campaigns through Meta Ads Manager.
- A solid understanding of lead generation, conversion campaigns, sales funnels, remarketing, and audience targeting.
- Ability to interpret campaign data and convert insights into practical optimization decisions.
- Experience with advertising tracking and measurement tools.
- Good understanding of advertising metrics and their impact on campaign performance.
- Experience in managing campaign budgets and improving cost efficiency.
- Confidence in conducting A/B tests and using results to guide future campaigns.
- Strong analytical thinking, attention to detail, and problem-solving ability.
- Ability to manage multiple campaigns and priorities without compromising performance.
Added Advantage
- Experience with Google Ads or other paid media platforms.
- Exposure to lead-generation businesses.
- Knowledge of landing page optimization, CRM integrations, marketing automation, and conversion tracking.
Pay: ₹30,000.00 - ₹60,000.00 per month
Work Location: In person
