Job Title: Digital Marketing ExecutiveJob Summary
We are looking for a motivated and results-driven Digital Marketing Executive to join our team. The ideal candidate should have experience managing digital marketing campaigns, generating leads, improving online visibility, and optimizing campaign performance across multiple digital channels.
Key Responsibilities
- Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, and YouTube).
- Create and optimize Meta (Facebook & Instagram) advertising campaigns.
- Monitor campaign performance and optimize for ROI, CPC, CTR, CPA, and conversions.
- Conduct keyword research and competitor analysis.
- Perform on-page and off-page SEO activities.
- Manage Google Analytics and Google Tag Manager for tracking and reporting.
- Generate monthly performance reports with actionable insights.
- Manage social media content calendars and coordinate with designers/content writers.
- Execute email marketing campaigns when required.
- Optimize landing pages for better conversion rates.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
- Collaborate with the sales and creative teams to achieve marketing objectives.
Required Skills
- Strong knowledge of Google Ads and Meta Ads Manager.
- Good understanding of SEO fundamentals.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Knowledge of keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
- Understanding of conversion tracking and remarketing.
- Basic knowledge of Canva or Adobe Creative Suite is a plus.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting skills.
- Ability to manage multiple campaigns simultaneously.
Preferred Experience
- Managing lead generation campaigns.
- Working with e-commerce or service-based businesses.
- Experience improving campaign ROI through continuous optimization.
Pay: ₹8,000.00 - ₹10,000.00 per month
Work Location: In person
