A Public Relations Officer (PRO) is the chief reputation and communication manager for an Hospital. Their core duty is to build and sustain a positive public image while protecting the brand from reputational damage
ResponsibilitiesMedia & Press Relations:
Act as the official spokesperson of a hospital who is responsible for promoting hospital's business through marketing among clinics, small hospitals and referring medical cases in cities and rural areas, draft press releases, organize press conferences, and pitch stories to journalists.Crisis Management: Develop strategies to mitigate negative publicity and protect the brand's reputation during emergencies.Public Communication & Campaigns: Plan publicity campaigns, write speeches, and create tailored communication strategies for the press, consumers, and investors.Content Creation: Produce promotional materials, such as brochures, videos, articles, and digital content for social media and websites.Stakeholder Engagement: Coordinate with investors, employees, and community members to ensure a cohesive, transparent message.Event Management: Organize promotional events, product launches, exhibitions, and press briefings.Market Research & Analytics: Monitor media coverage, analyze PR campaign success, and track public opinion.
Job Type: Full-time
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Life insurance
Education:
Experience:
- Hospital PRO: 4 years (Preferred)
- Marketing: 4 years (Preferred)
- Public relations: 3 years (Preferred)
Work Location: In person
