A customer facing profile to develop and implement effective social media strategies. An account manager should have the ability to understand and analyse the key client and market insights with a brand lens and ownership and translate that in to social media strategies in form of campaigns, posts, ads, influencers strategy, and cross-medium proliferation. A social media manager is responsible for creating, planning, developing, implementing and maintaining a consistent, engaging, and effective social media presence for clients that aligns with their brand values. Their duties include developing and executing content calendars, cultivating social media communities, and tracking social media metrics.
