CLM Specialist
OLX India is looking for a highly motivated Customer Lifecycle Management (CLM) Specialist to drive customer engagement, retention, and lifecycle marketing initiatives across our Buyer and Seller ecosystem. The role requires a strong understanding of customer behavior, CRM automation, data analytics, and personalized customer journeys to improve customer retention, platform engagement, and revenue growth.
What You Will Be Doing:
- Develop and execute CRM campaigns to drive customer retention, loyalty, and revenue through all channels, using data-driven insights.
- Identify segment customer needs to optimize journeys and deliver impactful experiences across the Buyer & Seller funnels.
- Collaborate with cross-functional teams to maintain consistent messaging and enhance the overall customer experience.
- Track and analyze key CRM metrics such as retention %, open rate, CTR, conversion rate and customer LTV to refine strategies.
- Manage and optimize loyalty programs, utilizing A/B tests to continuously enhance campaign quality and effectiveness.
- Create and manage events within CleverTap/Moengage to support targeted and personalized campaign execution.
- Develop and automate customer journeys across channels.
- Ensure regulatory compliance with data privacy standards to protect customer information.
- Report on CRM performance via dashboards, using insights to adapt and innovate CRM approaches.
- Stay updated on CRM trends, tools, and best practices to continuously evolve the CRM and retention strategies.
What we are looking for:
- Bachelor's degree in Marketing or a related field
- 4+ years of experience in CRM, Customer Lifecycle Management or Retention Marketing
- Strong analytical and problem solving skills with the ability to derive insights from large datasets.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong communication and project management abilities.
- Experience in designing and executing automated customer journeys and trigger-based campaigns.
What we'll give you:
- Opportunity to work in an early-stage growing company
- The opportunity to shape the voice of OLX India for millions of users
- A data-driven environment where your ideas and results are valued
At OLX India, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply.
We embrace diversity and welcome applicants from all backgrounds. If you are as excited as we are about this position and our company, we hope you join us! To learn more, take a look at our website.
"Our Success is fueled by diverse perspectives and talents."
Pay: Up to ₹110,000.00 per year
Benefits:
- Flexible schedule
- Food provided
Work Location: In person
