About the Role:
As a BFSI content writer, you will be responsible for crea ng unique, error-free and engaging content for the required niche. As a part of the Performance Content team at Performics India, you will play an important role in mee ng the content needs of leading finance brands. You will be required to coordinate with Content Strategists and Project Teams to ensure the delivery of relevant and user friendly finance content.
Responsibilities:
Conduct research on the financial industry/product/company
Conduct keyword research for SEO (Search Engine Opmisation) and prompt engineering for GEO (Generative Engine Opmisation)
Write financial on-page articles, industry category pages, and product development pages
Write unique and engaging headlines and body content for finance webpages
Ensure thoroughness and factual accuracy of any research and content generated
Ensure the efficient use of prompts to boost research and content genera on via AI (Artificial Intelligence)
Use tools like Google Keyword Planner and SEMrush to opmise performance and marketing impact
Requirements:
0-2 years of experience in writing long-form finance content for digital platforms
A graduate with a very good command over spoken and written English
Creative idea ng, proofreading and research skills
Ability to understand and write informa ve, formal financial content
Natural affinity towards the BFSI landscape
Natural curiosity towards learning and adap ng to the latest developments in the writng and marke ng environments
Good with handling digital tools, apps, and so ware involved in content genera on and associated marketing agencies
Keenness towards working and collabora ng with a diverse team of talented peers and mentors
