Responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, customer acquisition, app downloads, leads, and overall online presence. Managed paid advertising campaigns across Meta and Google platforms while coordinating social media and digital marketing activities.
Key Responsibilities:
- Planned and executed paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
- Created and managed campaigns for lead generation, traffic, brand awareness, conversions, and app promotion.
- Conducted audience research, targeting, retargeting, and competitor analysis to improve campaign performance.
- Managed Meta Business Manager/Ads Manager, including campaign setup, ad sets, audience segmentation, budgets, and performance tracking.
- Managed Google Ads campaigns, including Search, Display, YouTube, and app promotion campaigns.
- Performed keyword research, negative keyword management, ad copy optimization, and bid/budget management for Google Ads.
- Monitored key performance metrics including CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, and campaign ROI.
- Regularly analyzed campaign performance and implemented optimization strategies to reduce advertising costs and improve conversions.
- Developed social media strategies and content plans for platforms such as Facebook, Instagram, LinkedIn, and YouTube.
- Coordinated with graphic designers and content teams to create engaging ad creatives, banners, videos, and promotional content.
- Managed promotional campaigns for company products/services, offers, events, and app launches.
- Prepared regular digital marketing performance reports and provided insights for future campaign strategies.
- Supported website and landing-page optimization to improve user engagement and conversion rates.
- Implemented remarketing and retargeting strategies to re-engage potential customers.
- Stayed updated with the latest trends, algorithms, advertising policies, and digital marketing best practices.
Key Skills:
- Meta Ads / Facebook Ads
- Instagram Advertising
- Google Ads
- Google Search Ads
- YouTube Ads
- App Promotion Campaigns
- Lead Generation
- Conversion Optimization
- Audience & Competitor Research
- Retargeting / Remarketing
- Keyword Research
- Campaign Analytics & Reporting
- Social Media Marketing
- Content & Creative Strategy
- Google Analytics
- SEO Fundamentals
- Budget & ROI Management
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: In person
