About the Role
We are looking for a creative and strategic Personal Brand Manager to build and elevate the public profile of the Founder & President of the NGO.
The ideal candidate will be responsible for creating compelling content, managing social media platforms, developing thought leadership opportunities and positioning the Founder as a leading voice in the social impact space.
This role requires someone who understands storytelling, content creation, audience engagement and personal branding in the digital age.
Key Responsibilities
Personal Brand Strategy
- Develop and execute a personal branding roadmap for the Founder.
- Identify themes, narratives and stories that strengthen visibility and influence.
- Position the Founder as a thought leader through consistent and authentic content.
Content Creation & Social Media
- Manage the Founder’s social media platforms
- Create content calendars aligned with key initiatives and campaigns.
- Conceptualize, shoot, edit and publish reels, short-form videos and social media content.
- Monitor performance metrics and optimize content strategy accordingly.
Thought Leadership & Visibility
- Identify opportunities for podcasts, panels, conferences, leadership forums and speaking engagements.
- Track relevant awards, recognitions, and industry opportunities.
- Assist with notes, presentations and public-facing content.
Brand Building
- Develop a consistent digital presence and voice for the Founder.
- Build engagement with key audiences across platforms.
- Leverage trends, current conversations and storytelling formats to increase reach and visibility.
Qualifications
- 2+ years of experience in personal branding, digital marketing, content creation or social media management.
- Strong video editing and reel creation skills.
- Excellent copywriting and storytelling abilities.
- Experience managing founder, executive, influencer or public figure profiles preferred.
- Strong understanding of LinkedIn, Instagram, YouTube, and emerging social media trends.
Success Metrics
- Growth in engagement
- Increase in reach and content performance
- Speaking and leadership opportunities secured
- Growth in Founder visibility and thought leadership
- Quality and consistency of digital presence
Salary
Commensurate with experience.
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
