Influencer Marketing Specialist
Location: Gurugram, Haryana
Experience: Minimum 1 year in Influencer Marketing
Salary: Up to ₹5 LPA
Employment Type: Full-Time
Work Mode: On-site
About the Role
We are looking for a creative, proactive, and result-oriented Influencer Marketing Specialist to join our team in Gurugram. The ideal candidate should have hands-on experience in influencer marketing and a strong understanding of social media, creator ecosystems, and campaign execution.
You will be responsible for managing influencer collaborations from creator discovery and outreach to negotiation, execution, and performance reporting.
Key Responsibilities
- Identify, research, and shortlist relevant influencers and content creators across Instagram, YouTube, and other social platforms.
- Develop and maintain strong relationships with influencers, creators, and talent managers.
- Execute end-to-end influencer marketing campaigns, from briefing and negotiations to content delivery and publishing.
- Handle influencer outreach, follow-ups, commercials, deliverables, and timelines.
- Negotiate rates, deliverables, usage rights, and campaign terms with influencers.
- Coordinate with influencers to ensure content is aligned with brand guidelines and campaign objectives.
- Track campaign deliverables and ensure timely content publication.
- Monitor campaign performance through metrics such as reach, views, engagement, CTR, conversions, and ROI.
- Prepare campaign reports and provide actionable insights for future campaigns.
- Maintain and regularly update influencer databases and campaign trackers.
- Stay updated on social media trends, emerging creators, viral content formats, and influencer marketing best practices.
- Work closely with internal teams, agencies, and brand/client POCs to ensure smooth campaign execution.
Requirements
- Minimum 1 year of hands-on experience in Influencer Marketing.
- Strong understanding of Instagram, YouTube, and the influencer/creator ecosystem.
- Experience in influencer sourcing, outreach, negotiation, and campaign management.
- Excellent communication and relationship-management skills.
- Strong follow-up and coordination abilities.
- Good understanding of influencer campaign metrics and reporting.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Strong organizational skills and attention to detail.
- Creative mindset with an understanding of social media trends and content formats.
- Proficiency in Google Sheets/Excel and basic campaign reporting.
- Prior experience with a digital marketing or influencer marketing agency is a plus.
What We’re Looking For
We’re looking for someone who can own influencer campaigns end-to-end, build strong creator relationships, negotiate effectively, and ensure campaigns are executed on time and deliver measurable results.
Salary: Up to ₹5 LPA, depending on experience and skills.
Location: Gurugram
Experience: 1+ Year in Influencer Marketing
Pay: ₹10,949.60 - ₹40,342.89 per month
Work Location: In person
