Job Role: Performance Marketing
Job Location: Hyderabad
Experience: 4 to 6 years with any Hospitals/Healthcare Chains/Diagnostics
Job Summary
We are looking for an experienced Senior Performance Marketing Executive with 4–6 years of hands-on experience in healthcare performance marketing to manage and optimize Google Ads and Meta Ads campaigns. The candidate should have proven expertise in driving qualified leads, improving campaign performance, implementing conversion tracking, and maximizing ROI across multiple hospital branches and specialties.
Key Responsibilities
Performance Marketing
- Independently manage Google Ads and Meta Ads accounts for multiple hospital branches and specialties.
- Plan, launch, and optimize paid campaigns across Google Search, Performance Max, Display, YouTube, Demand Gen, and Meta Lead Generation campaigns.
- Ensure campaigns meet lead generation, CPL, CPA, and ROAS targets.
- Manage and optimize monthly advertising budgets effectively.
Campaign Optimization
- Monitor campaign performance daily and implement optimization strategies.
- Perform keyword research, search term analysis, and competitor benchmarking.
- Optimize bids, budgets, audiences, placements, ad copies, and creatives.
- Implement negative keywords and audience exclusions to improve lead quality.
- Scale high-performing campaigns while maintaining efficiency.
Google & Meta Ads Management
- Build campaign structures from scratch based on business objectives.
- Create and optimize Responsive Search Ads, Performance Max, Demand Gen, Display, and YouTube campaigns.
- Manage Meta campaigns including Lead Generation, Conversion, Traffic, Engagement, and Remarketing.
- Develop Custom Audiences, Lookalike Audiences, and Retargeting campaigns.
- Conduct A/B testing of creatives, ad copies, audiences, and landing pages.
Tracking & Analytics
- Configure and manage:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Ads Conversion Tracking
- Meta Pixel
- Enhanced Conversions
- UTM Tracking
- Validate end-to-end lead tracking and troubleshoot tracking issues.
- Coordinate with developers for implementation of tracking scripts and events.
Reporting & Insights
- Prepare daily, weekly, and monthly performance reports.
- Monitor key metrics including:
- Spend
- Leads
- CPC
- CTR
- CPL
- CPA
- Conversion Rate
- ROAS
- Revenue Attribution
- Share actionable insights and recommendations for campaign improvement.
Cross-functional Collaboration
- Work closely with CRM, Call Centre, Creative, and Web Development teams.
- Ensure timely launch of campaigns, landing pages, and promotional offers.
Required Skills
- Expert knowledge of Google Ads and Meta Ads Manager.
- Strong understanding of Search, Performance Max, Display, YouTube, Demand Gen, and Remarketing campaigns.
- Hands-on experience with Google Analytics 4, Google Tag Manager, and Meta Pixel.
- Strong understanding of conversion tracking and attribution.
- Experience in lead generation and campaign optimization.
- Excellent analytical and reporting skills.
- Advanced proficiency in Microsoft Excel / Google Sheets.
- Strong communication and stakeholder management skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Google Ads Certification and Meta Blueprint Certification preferred.
- 4–6 years of hands-on experience in Healthcare Performance Marketing (Hospitals/Healthcare Chains/Diagnostics) is preferred.
- Experience in managing campaigns for multiple locations and healthcare service lines such as Maternity, Pediatrics, Gynecology, Fertility, Health Check Packages, and Specialty Clinics will be an added advantage.
Pay: ₹25,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
