WE’RE HIRING Creative Strategist & Content Creator
Ethnic Elements is looking for a highly creative, trend-aware and execution-focused Creative Strategist & Content Creator who can build compelling content across all our digital platforms.
We’re looking for someone who doesn’t just create content — but understands what to create, why it will work, and how it can drive reach, engagement and sales.
What You’ll Do
Creative Strategy
- Develop monthly and weekly content strategies aligned with brand and business goals
- Conceptualise campaigns, launches, festive content and product stories
- Identify trends, formats, hooks and content opportunities
- Build content ideas specifically for organic growth as well as paid advertisin
- Content Creation – All Platforms
- Create content for Instagram, Facebook, YouTube, Pinterest, LinkedIn and other relevant platforms
- Conceptualise Reels, Stories, Carousels, Posts, Shorts and long-form content
- Write hooks, scripts, captions, headlines and CTAs
- Plan and execute engaging fashion, styling, product and storytelling content
- Repurpose content intelligently across different platforms instead of simply reposting the same creative everywhere
Reels & Video Content
- Ideate and script high-retention Reels and short-form videos
- Work with photographers, videographers, models and designers during shoots
- Create shot lists, mood boards and references
- Understand pacing, hooks, transitions, storytelling and current editing styles
- Be comfortable creating/shooting content independently when required
Performance & Growth
- Track content performance — reach, engagement, watch time, CTR, saves, shares and conversions
- Analyse what is working and continuously improve the content strategy
- Work closely with the performance marketing team to develop Meta and Google ad creatives
- Generate multiple creative angles and variations for testing
- Understand the difference between content that gets views and content that drives action and sales
AI + New-Age Content
- Actively use AI and modern creative tools for research, ideation, scripting and content development
- Explore new formats, platforms and creative opportunities instead of waiting for instructions
- Who We’re Looking For
Someone who is:
Creative but commercially aware
Obsessed with social media, fashion and emerging trends
Strong at storytelling and visual communication
Comfortable both strategising and executing
Able to take ownership from idea → shoot → content → publishing → analysis
Fast, organised and capable of managing multiple content requirements
Curious about new platforms, AI tools and changing algorithms
Fashion / Lifestyle / D2C brand experience will be strongly preferred.
Location: Bengaluru
Role: Full-Time
Brand: Ethnic Elements
If you believe great content is a combination of creativity + storytelling + data + execution, we’d love to hear from you.
Apply: Send us your CV along with your portfolio / Instagram / Reels / content samples.
Please mention “Creative Strategist & Content Creator” while applying.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
