- Plan and manage paid ad campaigns (Google Ads, Meta Ads, YouTube, etc.)
- Optimize campaigns for conversions, CPL, CPA, and ROAS
- Perform keyword research, audience targeting & competitor analysis
- Conduct A/B testing for ads, creatives, and landing pages
- Monitor performance metrics and generate reports
- Implement tracking tools (Pixel, GA4, Tag Manager)
- Scale profitable campaigns and pause underperforming ones
- Coordinate with design & content teams for creatives
Required Skills
- Strong knowledge of paid advertising platforms
- Conversion tracking & analytics expertise
- Funnel strategy and retargeting knowledge
- Data analysis & reporting skills
- Budget management & bid optimization
- Understanding of landing page optimization
Experience
- 2–5 years experience in performance marketing
- Proven track record of successful campaigns
Job Type: Full-time
Pay: ₹10,000.00 - ₹25,000.00 per month
Work Location: In person
