Role Summary
We’re hiring a results-driven SEO and PPC specialist with experience in jewelry/fine jewelry e-commerce to grow organic traffic, improve paid performance, and expand affiliate + creator revenue. You will manage day-to-day SEO execution, coordinate with our ad agency (follow-ups, deliverables, reporting), drive content/blog production, scale affiliate marketing through AWIN, and handle our official Reddit account for community growth and brand reputation.
Key Responsibilities1) SEO (Core)
- Own on-page SEO for collections and product pages: titles, meta, headings, internal linking, schema, content structure
- Perform keyword research and build SEO roadmaps for jewelry categories (engagement rings, wedding bands, earrings, pendants, lab diamonds, etc.)
- Partner with dev/team for technical SEO: Core Web Vitals, indexing, redirects, canonicals, sitemap/robots, duplicate content, faceted navigation
- Implement and maintain schema (Product, Review, FAQ, Breadcrumb)
- Track rankings, traffic, CTR, conversions; deliver weekly/monthly reporting and insights
2) Content + Blog Writing (SEO-Led)
- Write and/or manage writing of SEO blogs and guides (buyer guides, gifting, diamond education, metal/gemstone guides, jewelry care, trends)
- Create content briefs: target keywords, outline, FAQs, internal links, competitor benchmarks
- Refresh and optimize existing content for higher rankings and conversions
- Ensure product/material accuracy (stone specs, metal types, care instructions, sizing)
3) PPC + Paid Growth (with Agency Follow-up)
- Coordinate with PPC agency across Google Ads / Meta (Search, Shopping/PMAX, remarketing)
- Follow up on deliverables: campaign builds, creative needs, feed issues, A/B tests, negatives, budgets, bid strategies
- Validate tracking quality: GA4 events, pixels, conversion accuracy, UTMs
- Monitor performance: ROAS, CPA, MER, CVR, AOV and identify improvement opportunities
- Recommend landing page improvements aligned with paid search intent
4) Affiliate Marketing + Creators (AWIN)
- Manage AWIN program: publisher approvals, onboarding, commissions, rules, and promotions
- Recruit affiliates: content publishers, review sites, deal/coupon partners, gifting guides, niche communities
- Build and manage creator pipeline: outreach, negotiations, gifting, tracking links/codes, performance reviews
- Provide affiliate assets: banners, product collections, seasonal promo packs, copy guidelines
- Monitor fraud, coupon leakage, compliance, and attribution issues; enforce program rules
5) Reddit Account Handling (Community + Reputation + Traffic)
- Manage our official Reddit brand account(s) professionally (value-first, non-spam)
- Research relevant subreddits and follow rules for each community
- Create a Reddit content plan: educational posts, discussions, Q&A support, guides, and product posts only where allowed
- Engage in comments to build trust and help users; link only when appropriate and permitted
- Monitor brand mentions and respond when needed (reputation management)
- Track performance: engagement, referral traffic, assisted conversions
- Maintain compliance and transparency (no astroturfing; disclose affiliation when required)
6) Reporting + Project Management
- Maintain a simple weekly KPI report and monthly performance summary
- Coordinate tasks across internal team + agency + creators and ensure timelines are met
- Keep documentation/SOPs updated for repeatable execution
Required Skills / Experience
- 2–5+ years of experience in SEO + paid marketing for e-commerce (bonus: jewelry/luxury/fashion)
- Strong understanding of Shopify / WooCommerce / Magento (any is fine)
- SEO tools experience: Google Search Console, GA4, Ahrefs/Semrush, Screaming Frog
- Solid PPC knowledge (even if execution is via agency): Google Ads structure + Shopping/PMAX basics
- Strong writing/editing skills for SEO content (clear, persuasive, accurate)
- Affiliate platform experience: AWIN (or similar: CJ, Impact, Rakuten)
- Experience managing Reddit accounts and understanding subreddit etiquette/rules
- Excellent follow-up and communication skills (agency accountability + creator coordination)
Nice-to-have
- CRO experience (PDP improvements, trust signals, FAQ blocks, A/B testing)
- Email/SMS marketing familiarity (Klaviyo, flows)
- Social listening/brand monitoring tools experience
Success Metrics (KPIs)
- Organic traffic growth + ranking improvements on priority keywords
- Increased organic revenue and assisted conversions
- Improved paid efficiency: ROAS/CPA/MER with clean tracking
- Affiliate revenue growth + quality publisher/creator onboarding
- Content output cadence + blog rankings + conversions
- Reddit engagement growth + brand sentiment + measurable referral traffic
Job Type: Full-time
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
