Job Title: Senior Digital Marketing Specialist (App Marketing Focus)
Location: Kolkata, West Bengal Experience: 5+ years in Digital Marketing / Performance Marketing, with at least 2-3 years of hands-on app marketing experience
Employment Type: Full-time
About the Role We're a travel-tech company with our own app that helps travelers track flights, check in automatically, and stay protected during disruptions. We're looking for a digital marketing specialist who's worked on app growth (UA, ASO, retention) to drive engagement for our app — and also help us understand what's working (and what's not) so we can keep improving it.
What You'll Do
- Run digital marketing campaigns focused on app growth (UA, retention, ASO) to grow downloads and active users
- Look at app features and user journeys, spot what's confusing or underused, and suggest improvements to the product team
- Manage push/email/WhatsApp campaigns to keep users engaged
- Track key metrics (installs, retention, ROAS) and report on what's working
- Occasionally help create marketing materials for our airline/OTA partners
What We're Looking For
- 5+ years of digital marketing experience, including at least 2-3 years working specifically on app marketing (UA, ASO, retention campaigns)
- Comfortable digging into app analytics and user behavior to spot opportunities
- Experience with tools like Google Ads, Meta Ads etc
- Good communicator — can write clear content for both users and partners
Nice to Have
- Experience with airlines, OTAs, or travel insurance products
- Exposure to B2B/partner marketing
Education: Not a deciding factor — we care about what you've done, not your degree.
Pay: ₹876,828.42 - ₹1,624,144.78 per year
Work Location: Hybrid remote in Bidhannagar, Kolkata, West Bengal
