About WiseNRI
We are India's most comprehensive NRI services platform — connecting millions Non-Resident Indians with verified experts for property, tax, legal, relocation, and financial services. We make complex cross-border transactions simple through AI-driven guidance and human expertise. Now we need someone who can make us unmissable on social media.
What You'll Do
You'll be the creative engine behind WiseNRI's digital presence, turning dry NRI paperwork into viral-worthy content:
- Short-Form Video Creation — Shoot, edit, and produce YouTube Shorts, Instagram Reels, and TikTok videos that explain NRI services in 30–60 seconds (think: "How to repatriate $1M from India in 60 seconds" or "3 documents every NRI forgets to renew")
- Platform Management — Manage and grow WiseNRI's presence across YouTube, Instagram, TikTok, X (Twitter), Facebook, Reddit, and LinkedIn
- Content Strategy — Research trending formats, audio, and hooks; adapt them to NRI pain points (property scams, tax refunds, passport renewals, OCI cards)
- Community Engagement — Respond to DMs, comments, and build relationships with NRI communities, influencers, and diaspora groups
- Analytics & Reporting — Track engagement metrics, A/B test content styles, and report weekly growth insights
- Cross-Functional Collaboration — Work with the product and marketing teams to align content with service launches, seasonal campaigns (tax season, festival property buying), and user testimonials
What We're Looking For
- Final-year students or fresh graduates in Media, Communications, Marketing, Design, or self-taught creators with a proven portfolio
- Native understanding of short-form video — you know what hooks in 0–3 seconds, you understand pacing, captions, and trending audio
- Proficiency in editing tools — CapCut, Adobe Premiere Rush, Canva, or similar; comfortable editing on mobile and desktop
- Platform fluency — You live on Instagram Reels, YouTube Shorts, and TikTok; you know Reddit's tone, X's thread culture, and Facebook group dynamics
- Creative storytelling — Ability to simplify complex topics (FEMA rules, TDS refunds, property due diligence) into relatable, entertaining content
- Self-starter with hustle — Comfortable creating 3–5 pieces of content per week, experimenting with formats, and iterating based on data
- Bonus: Experience with AI video tools (Runway, Pika, HeyGen), basic graphic design, or running a personal creator account with 1K+ followers
What You'll Gain
- Portfolio of viral-ready content — Your videos will reach 32M+ NRIs globally
- End-to-end ownership — You run the show; we provide the brand and the budget
- Access to real NRI stories — Interview users, capture testimonials, and build authentic narratives
- Startup growth hacking experience — Learn organic growth, community building, and social commerce
- Networking — Connect with NRI influencers, diaspora communities, and fintech creators
- Potential full-time offer as Social Media Lead or Content Strategist for top performers
Pay: ₹8,000.00 - ₹20,000.00 per month
Work Location: In person
