Job Description: Content & Social Media Head
Company: Digital Khidki
Role: Content & Social Media Head
Location: Noida, sector-63
Experience: 5–8 years
Employment Type: Full-time
Language: Hindi proficiency is mandatory
About Digital Khidki
Digital Khidki is a digital-first media and content platform focused on creating engaging, relevant, and high-quality content for audiences across digital and social media platforms.
We are looking for a Content & Social Media Head who can lead our content strategy, build a strong social media presence, and turn ideas, trends, and stories into content that people want to watch, read, share, and discuss.
Role Overview
The Content & Social Media Head will be responsible for owning the overall content and social media strategy of Digital Khidki — from ideation and editorial planning to content production, publishing, audience growth, and performance analysis.
The ideal candidate should have a strong understanding of Hindi digital content, social media trends, audience behaviour, storytelling, and platform-specific content formats.
Key Responsibilities
Content Strategy & Leadership
- Develop and execute the overall content strategy aligned with Digital Khidki's brand vision and business objectives.
- Build and manage a monthly/weekly content calendar across platforms.
- Identify relevant Hindi-language topics, trends, conversations, and cultural moments that can drive audience engagement.
- Define content pillars, formats, tone of voice, and editorial guidelines.
- Maintain a strong balance between quality, consistency, relevance, and speed of execution.
- Lead brainstorming and ideation sessions with the content and creative team.
Social Media Management
- Own the social media strategy and growth across platforms such as Instagram, YouTube, Facebook, X, LinkedIn, and other relevant platforms.
- Develop platform-specific strategies rather than simply repurposing the same content everywhere.
- Drive growth in followers, reach, engagement, video views, watch time, shares, saves, and other relevant KPIs.
- Stay updated with algorithm changes, emerging formats, memes, trends, creator culture, and evolving audience behaviour.
- Build strategies around Reels, Shorts, carousels, posts, stories, long-form videos, live content, and other emerging formats.
Content Creation & Editorial
- Conceptualise and oversee Hindi-first content across news, entertainment, culture, lifestyle, explainers, opinion, and/or other relevant categories.
- Ensure content is engaging, factually sound, grammatically correct, and aligned with the brand's voice.
- Work closely with writers, editors, designers, video producers, photographers, and creators.
- Review and approve content before publication where required.
- Develop compelling headlines, hooks, captions, thumbnails, scripts, and CTAs.
- Ensure the first few seconds/lines of content are strong enough to capture audience attention.
Team Management
- Lead, mentor, and manage the content and social media team.
- Set clear responsibilities, deadlines, and performance expectations.
- Build efficient workflows from ideation → production → publishing → analytics → optimisation.
- Identify talent gaps and support hiring/freelancer/creator partnerships as required.
- Foster a culture of experimentation and continuous improvement.
Analytics & Growth
- Track content and social media performance using relevant analytics tools.
- Analyse metrics such as reach, engagement, retention, CTR, watch time, follower growth, shares, saves, and conversions.
- Translate data into actionable content strategies.
- Conduct regular content audits and identify what is working and what needs improvement.
- Experiment with formats, hooks, topics, posting schedules, and distribution strategies to improve performance.
Brand & Community
- Develop a distinctive and recognisable voice for Digital Khidki.
- Monitor comments, conversations, audience sentiment, and emerging community trends.
- Encourage meaningful audience interaction and community building.
- Manage sensitive or potentially controversial content with sound editorial judgement.
- Ensure all content remains aligned with brand values and editorial standards.
Must-Have Skills & Qualifications
- 5–8 years of relevant experience in content, digital media, social media, publishing, journalism, or a similar role.
- Excellent Hindi communication skills are mandatory, both written and verbal.
- Strong command of Hindi grammar, vocabulary, storytelling, and digital writing.
- Proven experience in building or managing social media pages/channels and growing digital audiences.
- Strong understanding of Instagram, YouTube, Facebook, and other major social platforms.
- Strong understanding of short-form video content, especially Reels and YouTube Shorts.
- Ability to write or guide the creation of compelling Hindi scripts, captions, headlines, hooks, and social copy.
- Strong editorial judgement and an understanding of what makes content clickable without becoming clickbait.
- Comfortable working with analytics and using performance data to make content decisions.
- Strong leadership, communication, planning, and team-management skills.
- Ability to work in a fast-paced environment and manage multiple content priorities simultaneously.
Good to Have
- Experience in a Hindi media house, digital publication, news platform, content startup, creator ecosystem, or digital agency.
- Experience managing a team of writers, editors, social media managers, designers, or video creators.
- Familiarity with YouTube Studio, Meta Business Suite, Google Analytics, social listening, and content analytics tools.
- Experience in building content-led communities or digital brands from an early stage.
- Strong understanding of Gen Z and millennial audience behaviour in Hindi-speaking markets.
- Experience working with influencers, creators, or digital personalities.
- Basic understanding of SEO and digital distribution.
- Ability to identify trends early and turn them into original content ideas.
What We're Looking For
We are looking for someone who is not just a social media manager, but a content leader and digital storyteller who can understand:
What should we say? → How should we say it? → Where should we publish it? → How do we make people stop, watch, read, share, and come back?
If you are passionate about Hindi content, digital storytelling, social media, culture, trends, and audience growth, we'd love to hear from you.
Key Performance Indicators (KPIs)
- Audience and follower growth
- Reach and impressions
- Engagement rate
- Video views and watch time
- Content retention
- Shares and saves
- Organic traffic and audience acquisition
- Content consistency and publishing efficiency
- Community growth and engagement
- Overall contribution to Digital Khidki's digital brand growth
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits:
Work Location: In person
