Job Description – Digital Marketing Executive
Position: Digital Marketing Executive
Experience: Minimum 2 Years
Employment Type: Full-Time
Location: Coimbatore, Tamil Nadu
About the Role
We are looking for an experienced and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in digital marketing, social media management, SEO/SEM, content marketing, and campaign performance analysis.
Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.
- Manage and optimize Google Ads and Meta Ads campaigns to improve reach, leads, conversions, and ROI.
- Develop and implement SEO strategies to improve website visibility and organic traffic.
- Manage company social media platforms, including content planning, posting, engagement, and performance tracking.
- Coordinate with the content/design team to create engaging digital marketing creatives and campaigns.
- Conduct keyword research, competitor analysis, and market research.
- Monitor website traffic, campaign performance, leads, conversions, and other key digital marketing metrics.
- Prepare regular digital marketing reports and performance dashboards using relevant analytics tools.
- Use Google Analytics, Google Search Console, Google Ads Manager, Meta Business Suite, and other digital marketing tools.
- Identify new digital marketing trends and opportunities to improve brand visibility and lead generation.
- Work closely with the HR, business, sales, and management teams to align digital marketing activities with business objectives.
Required Skills
- Minimum 2 years of hands-on experience in Digital Marketing.
- Strong knowledge of SEO, SEM, Google Ads, Meta Ads, Social Media Marketing, and Content Marketing.
- Experience in managing paid advertising campaigns and optimizing campaign performance.
- Good understanding of Google Analytics and Google Search Console.
- Strong analytical and problem-solving skills.
- Good knowledge of social media platforms and digital marketing trends.
- Excellent communication and coordination skills.
- Ability to manage multiple campaigns and deadlines independently.
- Proficiency in MS Excel, PowerPoint, and other digital marketing tools.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Certification in Google Ads, Google Analytics, Meta, SEO, or Digital Marketing will be an added advantage.
- Candidates with proven experience in lead generation and performance marketing will be preferred.
What We’re Looking For
We are specifically looking for a hands-on Digital Marketing professional with at least 2 years of relevant experience, who can independently manage digital campaigns, analyze performance, and contribute to measurable business growth.
Pay: From ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
