Company: Goldstone HospitalityBrand: SOMARALocation: Lucknow, Uttar PradeshEmployment Type: Full-TimeDepartment: Marketing
About the Role
We are looking for a creative, analytical and result-oriented Digital Marketing Specialist to manage and execute digital marketing initiatives for SOMARA and Goldstone Hospitality.
The ideal candidate should have hands-on experience in social media, performance marketing, SEO, content marketing, Google and Meta advertising, with a strong focus on brand growth, customer acquisition and measurable results.
Key Responsibilities
- Plan and execute digital marketing campaigns across Meta, Google and other relevant platforms.
- Manage and optimize Instagram, Facebook and other social media channels.
- Develop strategies to increase reach, engagement, followers, leads and conversions.
- Manage Meta Ads and Google Ads, including campaign setup, targeting, optimization and reporting.
- Conduct SEO and keyword research and improve website visibility and organic traffic.
- Coordinate with the creative/content team for Reels, videos, graphics, campaigns and promotional content.
- Monitor digital trends, competitors and emerging marketing opportunities.
- Track campaign performance, CPC, CTR, CPL, ROAS, conversions and ROI.
- Manage website/landing-page content and coordinate improvements for conversion.
- Work with influencers, content creators and external digital agencies when required.
- Implement remarketing, audience segmentation and customer acquisition campaigns.
- Prepare regular performance reports and provide actionable insights to management.
- Work closely with Marketing, Sales and Business Development teams to support revenue growth.
Candidate Profile
- 2–5 years of hands-on experience in digital marketing.
- Strong practical knowledge of Meta Ads, Google Ads, SEO, Google Analytics/GA4 and social media marketing.
- Experience with hospitality, restaurants, luxury, lifestyle, retail or consumer brands will be an advantage.
- Strong analytical and problem-solving skills.
- Good understanding of content, customer acquisition and conversion funnels.
- Excellent communication and coordination skills.
- Ability to manage multiple campaigns and deadlines independently.
- Performance-driven and ROI-focused mindset.
What We Offer
- Competitive salary + performance incentives
- Opportunity to work on the launch and growth of a premium hospitality brand
- Exposure to digital marketing, performance marketing, social media, SEO, influencer marketing and brand campaigns
- High-growth career opportunity with Goldstone Hospitality / SOMARA.
Pay: ₹80,000.00 - ₹100,000.00 per month
Work Location: In person
