Roles and Responsibilities:
- Build and manage acquisition campaigns across various channels including social media platforms and search engines to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data- driven insights and strategy using quantitative analysis.
- Prepare weekly, monthly, campaign-wise reports.
- Identify performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Study client’s digital eco-system and share recommendations to improve the same, if required.
- Conduct competitor & keyword research. Creating paid media strategies and plans for existing and potential clients.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
- Work with other teams to test strategies, share insights, etc.
GENERAL SKILLS
- Has integrity and a positive, can-do attitude.
- Has extensive experience with paid media marketing.
- Is a strategic thinker, with strong analytical skills.
- Is eager and able to learn new things and stay on top of current marketing trends.
- Is comfortable hitting daily deadlines & being a key player on a variety of projects.
- Is social media, web, and tech-savvy (extensively experienced with Facebook, Instagram, LinkedIn and Google, MS-Excel & PowerPoint, etc.)
- Enjoys working as part of a team.
Pay: ₹240,000.00 - ₹396,000.00 per year
Application Question(s):
- Do you have experience in Meta Ads, Google Ads, Google Analytics 4, Google Tag
Manager?
Work Location: In person
