About the Role
We are looking for a creative and results-driven Performance Marketing Executive to manage and optimize our digital marketing campaigns across multiple platforms. The ideal candidate should have experience in Meta Ads, Social Media Marketing (SMO), Content Planning, and Performance Analysis to drive brand awareness, engagement, and sales growth.
Key ResponsibilitiesPerformance Marketing
- Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram).
- Monitor campaign performance and improve ROAS, CTR, CPC, and conversion rates.
- Conduct audience research, targeting, and retargeting strategies.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets and ensure efficient spend allocation.
Social Media Optimization (SMO)
- Develop and implement social media growth strategies.
- Manage and optimize brand presence across social media platforms.
- Increase engagement, followers, and brand visibility through organic activities.
- Stay updated with the latest social media trends and platform updates.
Content Planning & Strategy
- Create monthly content calendars aligned with brand objectives.
- Coordinate with designers, photographers, and content creators for content production.
- Plan promotional campaigns, product launches, and seasonal marketing activities.
- Generate creative ideas for reels, posts, stories, and ad creatives.
- Ensure brand consistency across all digital channels.
Requirements
- 1–3 years of experience in Performance Marketing, SMO, or Digital Marketing.
- Hands-on experience with Meta Ads Manager.
- Strong understanding of social media algorithms and content strategies.
- Knowledge of audience targeting, remarketing, and campaign optimization.
- Basic understanding of Google Analytics and reporting tools is a plus.
- Excellent communication and creative thinking skills.
- Experience in fashion, lifestyle, or D2C brands will be preferred.
Skills Required
- Meta Ads (Facebook & Instagram)
- Social Media Marketing (SMO)
- Content Planning & Strategy
- Campaign Management
- Performance Analysis & Reporting
- Creative & Copy Coordination
- Digital Marketing Fundamentals
Job Type
Full-Time
Location
Noida
Salary
As per experience and industry standards.
Apply now or share your CV at: hello@voovly or [email protected]
Pay: ₹22,000.00 - ₹30,000.00 per month
Work Location: In person
