Social Media & Content Manager
Mumbai
Roth Pets
Full-Time
About Roth Pets
Roth Pets is a veterinarian-founded pet care brand focused on making pet hygiene simple, safe, and stress-free. We create innovative, vet-certified pet hygiene products designed to improve the everyday lives of pets and pet parents.
As we continue to grow, we are looking for a passionate, creative, and execution-focused Social Media & Content Manager to help build Roth Pets into one of India's most loved pet care brands.
Role Overview
We are looking for a Social Media & Content Manager who can take complete ownership of Roth Pets' digital presence across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
This role goes beyond scheduling posts and coordinating with designers. We want someone who can understand our brand, tell compelling stories, build a loyal community, and drive meaningful audience growth.
The ideal candidate should be equally comfortable creating content ideas, analyzing performance, managing shoots, and engaging with our audience.
Key ResponsibilitiesContent Strategy & Planning
- Develop and execute monthly content calendars
- Create content strategies aligned with brand goals
- Identify content opportunities around pet care, hygiene, veterinary education, and pet parenting
- Research trends and adapt them to the Roth Pets brand
Social Media Management
- Manage Instagram, Facebook, LinkedIn, YouTube Shorts, and other platforms
- Schedule and publish content
- Write captions, hooks, and content copy
- Monitor performance and engagement metrics
- Maintain brand consistency across all channels
Community Building
- Respond to comments, DMs, and customer interactions
- Build relationships with followers, customers, veterinarians, creators, and pet communities
- Drive meaningful engagement and audience growth
- Monitor customer sentiment and feedback
Content Creation & Shoot Coordination
- Plan and coordinate content shoots
- Work with founders, customers, veterinarians, influencers, and pets to create engaging content
- Capture behind-the-scenes content when required
- Coordinate with designers, editors, and photographers
Growth & Performance
- Track:
- Follower growth
- Reach
- Engagement
- Saves
- Shares
- Video views
- Website traffic from social channels
- Analyse content performance and recommend improvements
- Continuously test new content formats and ideas
Influencer & Creator Partnerships
- Identify and manage influencer collaborations
- Build relationships with pet creators and industry partners
- Track campaign performance and ROI
Skills Required
- 2–5 years of social media, content, or brand marketing experience
- Strong understanding of Instagram, Reels, YouTube Shorts, and social media trends
- Excellent writing and communication skills
- Basic understanding of content analytics and reporting
- Strong organisational and project management skills
- Ability to work independently and take ownership
Preferred Experience
- Experience with D2C brands, startups, consumer brands, pet care, beauty, wellness, or lifestyle brands
- Experience coordinating photo and video shoots
- Experience with influencer marketing
- Basic knowledge of Canva, CapCut, Adobe Creative Suite, or similar tools
What Success Looks Like
Within the first 6 months:
- Consistent growth in social media followers
- Increased engagement rates across platforms
- Stronger community interaction and customer engagement
- Improved content quality and posting consistency
- Increased brand awareness and organic reach
Why Join Roth Pets?
- Work directly with the founders
- High ownership and creative freedom
- Opportunity to build a growing consumer brand from the ground up
- Fast-paced startup environment with real impact
- Opportunity to shape the voice and identity of a modern pet care brand
If you're passionate about storytelling, content creation, and building brands people genuinely love, we'd love to hear from you.
Pay: ₹30,000.00 - ₹35,000.00 per month
Ability to commute/relocate:
- Santacruz West, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Education:
Experience:
- Social media marketing: 1 year (Preferred)
Language:
- English fluently (Required)
Work Location: In person
