Company Description: BlinkBuzz Media is a results-driven digital marketing agency focused on building strong online presence and measurable growth for businesses. The agency offers end-to-end digital solutions including performance marketing, SEO, social media marketing, branding, content marketing, website design and development, ORM, and lead generation. BlinkBuzz Media partners with clients across industries such as real estate, healthcare, education, BFSI, e-commerce, automobile, hospitality, and retail, delivering strategies that drive engagement and ROI. By combining creativity with data-driven insights, the team designs campaigns that generate quality leads and real business impact. BlinkBuzz Media supports startups, SMEs, and enterprises in standing out within a competitive digital landscape.
Role Description: This is a full-time, on-site Performance Marketing Executive role based in Navi Mumbai. The Performance Marketing Executive will plan, execute, and optimize paid campaigns across channels to drive qualified leads and conversions. Responsibilities include managing campaign budgets, monitoring performance metrics, conducting A/B tests, and preparing regular performance reports and insights. The role involves coordinating with internal teams for creatives and landing pages, aligning campaigns with client goals, and ensuring campaigns are data-driven and ROI-focused. The executive will also stay updated on industry trends, platform updates, and best practices to improve campaign effectiveness continuously.
Key Responsibilities
- Create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, and YouTube).
- Plan and manage Meta Ads campaigns for Facebook and Instagram.
- Monitor campaign performance and optimize based on KPIs such as CTR, CPC, CPA, CPL, ROAS, and Conversion Rate.
- Conduct keyword research, audience targeting, and competitor analysis.
- Set up and monitor conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Create performance reports and dashboards using Looker Studio (formerly Google Data Studio).
- Analyze campaign data and provide actionable recommendations.
- Work closely with the creative and content teams for ad creatives and landing pages.
- Stay updated with the latest trends and platform updates.
Required Skills
- Good knowledge of Google Ads, Meta Ads Manager
- Familiarity with Meta Business Suite
- Experience with tracking Tools Such As Google Data Studio, GTM, GA4
- Good analytical and problem-solving skills
- Strong communication and reporting skills
- Proficiency in MS Excel or Google Sheets
Preferred Qualifications
- Bachelor's degree in Marketing, Business, IT, or a related field.
- Google Ads Certification is a plus.
- Internship or hands-on experience in digital marketing is preferred.
What We Offer
- Hands-on experience with live client campaigns.
- Learning and growth opportunities.
- Performance-based incentives.
- Friendly and collaborative work environment.
- Career growth in Performance Marketing.
Pay: From ₹200,000.00 per year
Work Location: In person
