Job Title: SEO Executive
Experience: 2+ years
Location: Mohali
About the Role: - We are looking for a results-driven SEO Executive who can own and execute across the full spectrum of digital marketing — from organic search and paid campaigns to reputation management, content creation, and lead generation.
Key Responsibilities:
Search Engine Optimization (SEO)
- Plan and execute on-page and off-page SEO strategies to improve organic rankings
Perform comprehensive technical SEO audits — crawl errors, Core Web Vitals, indexation, canonicals, schema, and site speed
- Plan and implement local SEO strategies including Google Business Profile and citation building
- Handle international SEO: hreflang implementation, geo-targeting, multi-regional architecture
- Conduct keyword research, competitor analysis, and content gap audits
- Perform technical SEO audits — fix crawl errors, improve site speed, and resolve indexing issues
- Build quality backlinks through ethical, white-hat link-building campaigns
- Track and report keyword rankings, organic traffic growth, and domain authority improvements
Off-Page SEO & Link Building:
- Identify, pitch, and secure high-authority guest posts on relevant industry websites
- Create linkable assets — infographics, whitepapers, data studies, and resource pages
- Build and manage a healthy backlink profile; monitor and disavow toxic links
- Execute niche edits, digital PR, and broken link building campaigns
- Report on DA/DR growth, referring domain counts, and link quality month-on-month
- Create and submit press releases, guest posts, and web 2.0 articles
- Build citations, business listings, and profile backlinks on authority sites
- Design infographics, PDFs, and shareable assets for link-building purposes
- Maintain and track an organised backlink and asset portfolio
Social Media Optimization (SMO)
- Manage and grow brand presence across Instagram, Facebook, LinkedIn, X (Twitter), and YouTube
- Create platform-specific content calendars and post schedules
- Monitor engagement metrics and optimize content for reach and interactions
- Run organic growth strategies including hashtag research, community engagement, and collaborations
Online Reputation Management (ORM)
- Monitor and manage brand mentions, reviews, and sentiment across platforms
- Respond to negative reviews and escalate critical issues professionally
- Build a positive digital footprint through proactive content publishing and PR activities
- Use ORM tools (Google Alerts, Review Trackers, etc.) to track brand health
Pay-Per-Click Advertising (PPC)
- Set up, manage, and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Ads
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters
- Monitor ROAS, CPC, CTR, and conversion rates; optimize budgets to maximize ROI
- Prepare detailed weekly/monthly PPC performance reports
Lead Generation
- Design and execute multi-channel lead generation campaigns (paid, organic, email, social)
- Build and optimize lead capture funnels, landing pages, and CTA strategies
- Qualify leads and coordinate handoff to the sales team
- Track and report CPL (Cost Per Lead), lead volume, and conversion rates
Content Writing
- Write SEO-optimised blog posts, service pages, landing page copy, and meta descriptions
- Craft engaging social media captions, email newsletters, and ad copy
- Ensure all content is on-brand, grammatically sound, and aligned with campaign goals
- Repurpose content across channels (blog → social → email → video scripts)
Technical Skills
- Google Analytics 4, Google Search Console, Google Tag Manager
- SEO tools: Ahref, SEMrush, Moz, Screaming Frog, or similar
- Ad platforms: Google Ads, Meta Business Suite, LinkedIn Campaign Manager
- Social scheduling tools: Buffer, Hootsuite, or Meta Creator Studio
- Content & design tools: Canva, Adobe Express, or basic Photoshop/Illustrator
- CRM and lead tracking tools
Soft Skills
- Excellent written communication — you will write copy and briefs, not just manage others
- Strong analytical mindset — decisions backed by data, not assumptions
- Organized and self-managing — able to handle multiple clients and deadlines simultaneously
- Clear communicator — comfortable presenting results to clients and senior stakeholders
- Growth mindset — proactively stays current with algorithm updates and platform changes
- Detail-oriented and deadline-driven
Work Location: In person
