Web & SEO Consultant

ZALARIS Deutschland GmbH
Chennai, Tamil Nadu

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Job details

1 day ago

Qualifications

Email marketing
Social media management
Content management systems
Event planning
Cost control
Visual design
SEO
Marketing automation
Agile
Marketing
Copywriting

Full job description

Location: Chennai, IN

Role Summary

Love turning clicks into impact? This role is all about boosting Zalaris’ digital presence through smart content, strong storytelling, and performance-driven search engine optimization. You will shape how the world finds us online, drive measurable growth, and see the direct impact of your work across markets. Big visibility, real ownership, and lots of room to experiment.

Your Responsibilities

Improve website visibility through smart search engine optimization
Plan and manage search engine advertising campaigns that drive quality traffic
Create and refine engaging digital content that is easy to find and easy to love
Analyze website traffic and user behavior to uncover growth opportunities
Conduct keyword and competitor research to guide digital strategy
Optimize website journeys to increase engagement and conversions
Manage and update pages using content management systems
Track performance and translate data into clear, actionable insights
Support digital campaigns with landing pages, tracking, and reporting
Collaborate with marketing, sales, and external partners on digital initiatives
Stay ahead of digital trends and bring fresh ideas to the table

Your Experience and Skills

Experience and Technical Skills

Strong copywriting and editorial skills, with the ability to create content that informs, engages, and converts
Proficient in visual design and asset creation, enhancing the appeal of marketing campaigns
Ability to develop storytelling and value propositions that clearly communicate the brand message
Hands-on experience in search engine optimization and search engine advertising, improving visibility and engagement
Skilled in CRM, email marketing, and marketing automation, ensuring campaigns reach the right audience
Experience in campaign development and execution, from planning to reporting
Strong project and stakeholder management skills, coordinating across teams and deadlines
Experience in social media management and engagement, creating content and building audience interaction
Ability to analyze data and produce marketing reports, using insights to optimize performance
Competent in budget ownership and cost control, managing marketing spend efficiently
Experience in event planning and on-site execution, supporting marketing initiatives with impactful events
Understanding of brand strategy and governance, ensuring consistent communication across channels
Working knowledge of content management systems, updating and managing website content effectively

Competencies

Communicates clearly and with confidence
Stays aware of industry trends and best practices
Shows resilience and adapts well to change
Influences others through ideas and collaboration
Thinks in a structured and analytical way
Spots opportunities to support business growth
Curious, agile, and always eager to learn

What we offer

We offer competitive local benefits, flexible working options, and a supportive international environment where your ideas are valued and your impact is visible. You will work with passionate colleagues, modern tools, and exciting global projects that help you grow professionally and personally.

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