Job Title: SEO Lead
Location: Bengaluru
Company: FlyCT (Brands: Cleartrip Arabia & Flyin.com MENA LLC () :
FLYCT operates Cleartrip and Flyin—two of the most recognised travel technology brands
across the UAE, Saudi Arabia, and Egypt. Since 2006, we have been on a mission to make
travel effortlessly simple, building platforms renowned for their intuitive design and
seamless user experience.
Today, we are at an inflection point. Under new ownership and with renewed
independence, we are transforming into a leaner, technology-first organisation with an
ambitious growth agenda. We are consolidating our brands to create a unified travel
platform built on the culture, values, and aspirations of the GCC—serving both Arabic
and English-speaking travellers with equal excellence.
SEO Lead
About the role:
Flyin.com is looking for a performance-driven SEO Lead to own and execute our organic
growth strategy across flight, hotel and destination pages. This role will play a critical
part in scaling high-intent organic traffic, improving search visibility across GCC markets,
and driving bookings through a strong mix of technical SEO, content strategy, AppStore
Optimization (ASO) and programmatic SEO (pSEO).
The ideal candidate brings hands-on SEO experience in high-scale, transactional websites
and is comfortable working with data, product, and engineering teams to drive
measurable business impact.
What you’ll do:
SEO Strategy & Execution
- Develop and execute SEO strategies to improve rankings, organic traffic, and
bookings across flights, hotels, and destination pages
- Conduct in-depth keyword research across Arabic and English markets to identify
high-intent and long-tail opportunities
- Optimize landing pages, route pages, and metadata using best-practice on-page
SEO techniques
- Build and manage internal linking structures to improve crawlability and
conversion pathways
- Collaborate with content and product teams to define and execute SEO roadmap
and content calendar
Programmatic SEO (pSEO) & Scale
- Support the creation and scaling of pSEO pages (flight routes, hotel destinations,
travel guides)
- Ensure content quality, uniqueness, and indexability across large volumes of
pages
- Work with product and engineering teams to build scalable SEO templates
AI Engine Optimization (AEO) & Search Evolution
- Develop and execute strategies to optimise brand visibility across AI-driven search
platforms (e.g., Google SGE, ChatGPT, Perplexity, Claude)
- Identify high-intent informational queries and optimise content to appear in
AI-generated answers and summaries
- Monitor brand presence and share of voice across AI search outputs and identify
opportunities for improvement
- Continuously experiment with prompt-based discovery, answer engine visibility,
and emerging AI search behaviours
- Track performance through evolving AEO metrics such as visibility in AI
summaries, referral traffic and assisted conversions
Technical SEO & Site Health
- Conduct regular technical audits using tools like Screaming Frog, Ahrefs, SEMrush,
Google Search Console, and GA4
- Identify and resolve crawl errors, indexation issues, redirects, and broken links
- Work closely with developers on Core Web Vitals, page speed, mobile
optimization, and structured data/schema implementation
- Monitor and improve site architecture for large-scale SEO performance
Off-Page SEO & Authority Building
- Execute backlink strategies through partnerships, PR, and content outreach
- Conduct competitor backlink analysis and identify growth opportunities
- Maintain a clean backlink profile and manage toxic link disavow processes
App Store Optimization (ASO) & App Growth
- Develop and execute ASO strategies to improve app visibility, conversion rates
and installs across iOS and Android platforms
- Conduct keyword research for App Store and Google Play to identify high-intent
search terms and optimise app metadata (title, subtitle, description, keywords)
- Manage and improve app ratings and reviews through structured review
generation and response strategies with the CX team
- Track and analyse ASO performance metrics including impressions, conversion
rate, installs and keyword rankings
Analytics & Performance Tracking
- Track and analyse SEO performance using GA4, Search Console, MMP and
third-party tools
- Monitor key metrics including traffic, rankings, CTR, conversions, and revenue
contribution
- Build weekly and monthly reports with actionable insights
- Continuously optimize based on data and algorithm updates
What you’ll need:
- Minimum 10 years of hands-on SEO experience
- Agency side experience is a must.
- Strong understanding of technical SEO, on-page SEO and content strategy
- Proficiency in tools such as Ahrefs, SEMrush, Screaming Frog, GA4, Search
Console and Tag Manager
- Basic knowledge of HTML, CSS and structured data/schema
- Strong analytical mindset with attention to detail
Good to Have
- Experience in the travel/OTA industry.
- Exposure to multilingual SEO, especially in the Middle East region
- Experience working on large-scale websites (10,000+ pages)
- Familiarity with AI-driven SEO tools and content optimization platforms
- Understanding of how SEO integrates with performance marketing and CRO
- Ability to work cross-functionally with business, product, tech, CX and marketing
teams
Why Join Flyin.com
- Opportunity to work on a high-scale OTA platform across GCC markets
- Direct impact on revenue and customer acquisition
- Fast-paced environment with
