Job Summary
We are looking for a Digital Marketing Executive to support growth through performance marketing, retention marketing, influencer collaborations, and content marketing. The role involves managing paid campaigns, analyzing performance, maintaining ROAS and revenue targets, coordinating with internal teams, and supporting customer acquisition and retention initiatives.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, and LinkedIn.
- Monitor daily performance, revenue run rate, ROAS, and key marketing metrics.
- Prepare daily, weekly, monthly, and YoY performance reports with actionable insights.
- Collaborate with marketing and creative teams to develop high-converting creatives and funnel-based campaigns.
- Coordinate influencer campaigns and provide scripts/concepts for UGC content.
- Manage email, WhatsApp, and automation campaigns to improve customer retention.
- Upload and manage content across blogs, Pinterest, Google Business Profile, Reddit, and Quora.
- Identify opportunities for campaign optimization and business growth.
Requirements
- Upto to 2 years of experience in Digital Marketing.
- Basic understanding of Meta Ads, Google Ads, and digital marketing concepts.
- Knowledge of marketing funnels, performance metrics, and content marketing.
- Strong analytical, communication, and coordination skills.
- Willingness to learn, experiment, and work in a fast-paced environment.
- Experience or certification in Digital Marketing is an added advantage.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
