Job Overview
As a Public Relations Executive, you will be responsible for coordinating with external stakeholders (agency) and executing PR initiatives that enhance brand presence and reputation.You will work closely with the department head, external PR agency and media houses, journalists, fashion editors, influencers, and internal teams to communicate brand stories, campaigns, collaborations, and business milestones.
Key Responsibilities
1. Media Relations
● Build and maintain strong relationships with journalists, editors, fashion publications, digital
media platforms, and lifestyle publications.
● Identify opportunities for brand features, interviews, editorials, and media coverage.
● Coordinate media outreach for new collections, brand collaborations, store launches,
campaigns, and company announcements.
● Manage media requests and coordinate interviews with company representatives.
2. Brand Communications
● Draft press releases, media kits, brand stories, newsletters, and communication material.
● Develop compelling narratives around product launches, designer collaborations, seasonal
collections, and brand initiatives.
● Ensure all external communications are aligned with The FAR Store's brand identity and
messaging.
● Support internal teams with communication content for campaigns and events.
3. Influencer & Brand Partnerships
● Identify and build relationships with fashion influencers, content creators, stylists, and
industry professionals.
● Coordinate influencer collaborations, gifting campaigns, and brand partnerships.
● Maintain an updated database of media contacts, influencers, and strategic partners.
● Monitor influencer campaign performance and support relationship management.
4. Events & Brand Activations
● Support the planning and execution of media previews, launch events, and fashion events.
● Coordinate media invitations and influencer participation.
● Work closely with marketing and operations teams to ensure successful event execution.
● Capture post-event coverage and prepare performance reports.
5. Reputation Management
● Monitor media coverage, online conversations, and brand mentions across digital and
traditional platforms.
● Track PR performance and maintain media coverage reports.
● Support reputation management initiatives and assist with crisis communication when
required.
● Stay updated on industry trends and competitor communication strategies.
6. Cross-Functional Collaboration
● Work closely with Marketing, Social Media, Creative, Merchandising, and Leadership teams.
● Support campaign launches with integrated PR strategies.
● Collaborate with designers, brand partners, and agencies to maximize brand visibility.
Must-Have Requirements
● 1 - 4 years of experience in Public Relations with focused strength in Media Relations, and
understanding of Influencer Marketing is a plus
● Excellent written and verbal communication skills.
● Strong relationship-building and networking abilities.
● Experience drafting press releases, media pitches, and communication materials.
● Strong organizational and project management skills.
● Ability to manage multiple projects and deadlines.
● Comfortable working in a fast-paced startup environment.
Experience in fashion, lifestyle, retail, e-commerce, luxury, or consumer brands will be preferred.
Skills Required
● Public Relations / Media Relations
● Press Release Writing
● Relationship Management
● Event Coordination
● Content Writing
● Communication Skills
● Networking
● Microsoft Office / Google Workspace
What We Offer
● Opportunity to work with a fast-growing premium retail brand.
● Exposure to brand building, media relations, and fashion marketing.
● Opportunity to collaborate with designers, influencers, media professionals, and lifestyle
brands.
● Collaborative and entrepreneurial work environment.
● Career growth and learning opportunities.
Pay: ₹15,000.00 - ₹35,000.00 per month
Work Location: In person
