Job Location: Pune
Marketing Fresher – AutomationEdge Technologies
AutomationEdge is a leading Hyperautomation software product company delivering innovative solutions in RPA, Generative AI, Agentic AI, Intelligent Document Processing (IDP), and Conversational AI. We are looking for enthusiastic, creative, and tech-savvy freshers who are passionate about marketing and eager to build a career in the technology industry.
This role offers hands-on exposure to B2B technology marketing, digital campaigns, content creation, market research, branding, and demand-generation initiatives.
Key Responsibilities
Campaign Execution
Support the planning and execution of marketing campaigns to drive awareness and demand for AutomationEdge solutions.
Assist in lead generation and brand-building activities across digital channels.
Content Development
Create and edit social media posts, blogs, presentations, email campaigns, and marketing collateral.
Develop content around AI, RPA, Hyperautomation, and enterprise technology solutions.
Market Research
Research industry trends, competitors, customer challenges, and emerging technologies.
Gather market insights to support marketing strategies and campaign planning.
Digital Marketing
Support management of LinkedIn, website, blogs, email marketing, and other digital channels.
Monitor engagement metrics and recommend improvements.
Analytics & Reporting
Track campaign performance and marketing metrics.
Prepare reports and dashboards to measure campaign effectiveness and ROI.
Cross-Functional Collaboration
Work closely with Sales, Product, Customer Success, and Leadership teams.
Support customer success stories, case studies, webinars, and marketing events.
Marketing Operations
Maintain marketing databases, campaign trackers, and documentation.
Coordinate with internal stakeholders and external vendors when required.
Eligibility Criteria
Educational Qualification
MBA (Marketing), PGDM (Marketing), MMS (Marketing), or equivalent qualification completed in 2024, 2025, or 2026.
Candidates with a technical background (Engineering, Computer Science, IT, Electronics, or related disciplines) along with a Marketing specialization will be preferred.
Required Skills
Excellent verbal and written communication skills.
Strong presentation and interpersonal abilities.
Creative thinking with attention to detail.
Analytical and problem-solving mindset.
Ability to learn quickly and adapt in a fast-paced environment.
Proficiency in MS Office (PowerPoint, Excel, Word).
Preferred Skills
Knowledge of LinkedIn marketing, SEO, content creation, Canva, or digital marketing tools.
Interest in AI, SaaS, Automation, Hyperautomation, and emerging technologies.
Academic projects or certifications in Marketing/Digital Marketing will be an added advantage.
Contact Person: Nidhi Saraiya
Email: [email protected] 