Role Purpose
The Franchise Development Manager is responsible for expanding the Skillnet Learning network by identifying, onboarding, and supporting franchise partners for Skill Development Centres. The role focuses on business growth, franchise acquisition, operational readiness, partner engagement, and achieving sustainable centre performance aligned with Skillnet Learning’s education and skilling objectives.
Key Roles & Responsibilities
1. Franchise Business Expansion
- Develop and execute franchise expansion strategy for Skillnet Learning Skill Development Centres.
- Identify potential franchise opportunities across target geographies.
- Build annual and quarterly franchise acquisition plans.
- Create market penetration strategies for vocational education and workforce development.
2. Lead Generation & Partner Acquisition
- Generate franchise leads through networking, events, digital campaigns, referrals, and industry outreach.
- Conduct presentations and business pitches to prospective franchise partners.
- Evaluate franchise applicants based on investment capability, infrastructure, and market potential.
- Manage the end-to-end franchise sales cycle from inquiry to agreement signing.
3. Franchise Onboarding & Launch
- Coordinate onboarding activities for new franchise centres.
- Support franchise setup including infrastructure readiness, branding, operational processes, and compliance.
- Ensure launch timelines are achieved.
- Facilitate training and induction for franchise teams.
4. Business Development & Revenue Growth
- Drive enrolment and revenue targets for franchise centres.
- Identify local partnerships with industries, educational institutions, and employers.
- Develop regional growth plans and expansion pipelines.
- Monitor centre profitability and business sustainability.
5. Franchise Relationship Management
- Act as the primary point of contact for franchise partners.
- Build long-term relationships and ensure partner satisfaction.
- Conduct periodic business reviews and performance discussions.
- Resolve operational and commercial concerns.
6. Operations & Performance Monitoring
- Track KPIs such as:
- Number of centres launched
- Franchise conversion ratio
- Student enrolments
- Revenue achievement
- Placement outcomes
- Centre utilization
- Review centre performance and implement improvement plans.
7. Marketing & Brand Development
- Support local marketing initiatives and campaigns.
- Ensure brand standards and communication guidelines are followed.
- Organize franchise events, awareness programs, and industry engagement activities.
Pay: ₹15,000.00 - ₹35,000.00 per month
Work Location: In person
