About the Role
We're looking for a social-first thinker to help keep our fashion brands' social channels active, culturally tuned-in, and engaging. You'll work at the intersection of global brand storytelling and local relevance — figuring out how city-level activations, store openings, and trending conversations can be woven into content for internationally recognized labels, without diluting their brand voice.
What You'll Do
Content & Narrative
- Help build a weekly content narrative/calendar that balances global brand guidelines with local, relatable storytelling
- Spot local trends, memes, and cultural moments and pitch how they can tie into ongoing brand campaigns or store activations
Content Creation
- Write copy and design creatives (using available brand collateral, templates, and assets) for Instagram
- Repurpose photoshoot/campaign assets into social-first formats (Reels, carousels, Stories)
Publishing & Community Management
- Draft and manage weekly publishing calendar and ensuring timely posting across channels
- Monitor comments and DMs, responding or flagging in brand tone; track engagement and flag anything needing escalation
Reporting
- Track basic engagement metrics (reach, engagement rate, follower growth) and share weekly updates and monthly summaries with learnings
What We're Looking For
- Strong grasp of social media platforms, formats, and current trends (especially Instagram)
- A good eye for design and comfort with tools like Canva/Figma/Adobe (basic editing is enough — you don't need to be a designer)
- Sharp understanding on-brand copywriting instincts
- Genuine interest in fashion, pop culture, and what's trending locally
- Organized and comfortable owning a weekly publishing calendar independently
- Prior social media internship/project experience (personal or brand pages) is a plus
What You'll Gain
- Hands-on experience running social for three distinct global fashion brands in one internship
- Exposure to how global brand codes get adapted for local markets
- Direct mentorship from the marketing team on content strategy, CRM, and activations
Pay: ₹15,000.00 - ₹50,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
- Provident Fund
Work Location: In person
