Job Title: Freelance Meta Ads Specialist (Part-time)
Experience: 3+ Years
Employment Type: Freelance | Part-time | Remote
Compensation: Based on experience and expertise
About Us
At Hashtag Media & Technology, we are a forward-thinking digital marketing and technology agency working with brands across India, UAE, UK, and Australia. We specialize in digital marketing, brand storytelling, design, and performance media.
Role Overview
We are seeking an experienced and performance-oriented Meta Ads Specialist to manage and optimise paid advertising campaigns across Facebook and Instagram. The ideal candidate should have a proven track record of driving quality leads, improving campaign performance, and maximising return on ad spend (ROAS).
Key Responsibilities
- Develop, launch, and manage Meta advertising campaigns aligned with business objectives.
- Plan effective audience targeting, segmentation, and remarketing strategies.
- Create and optimise campaigns for Lead Generation, Traffic, Engagement, and Conversions.
- Continuously monitor campaign performance and implement optimisation strategies to improve results.
- Conduct A/B testing for creatives, ad copies, audiences, and campaign structures.
- Analyse key performance metrics and prepare regular performance reports with actionable insights.
- Collaborate with the creative team to develop high-performing ad creatives.
- Stay up to date with Meta Ads platform updates, best practices, and industry trends.
Required Skills & Qualifications
- Minimum 3 years of hands-on experience managing Meta Ads campaigns.
- Strong expertise in Meta Ads Manager and Business Manager.
- Experience with Meta Pixel, Conversion API (CAPI), and event tracking.
- Proven success in executing lead generation and conversion-focused campaigns.
- Strong analytical skills with the ability to optimise campaigns based on performance data.
- Excellent communication, reporting, and time management skills.
- Ability to work independently and manage multiple projects efficiently.
Preferred Qualifications
- Experience with Google Analytics (GA4).
- Understanding of landing page optimisation and conversion rate improvement.
- Basic knowledge of Canva or Adobe Creative Suite.
- Prior experience handling campaigns for multiple clients or agency environments.
Working Schedule
- Part-time (15-20 hours per week)
- Flexible working hours
- Fully Remote
What We Offer
- Flexible remote work environment.
- Opportunity to work on a variety of brands and campaigns.
- Performance-based incentives for exceptional results.
- Long-term freelance engagement with growth opportunities.
Pay: ₹23,500.00 - ₹30,000.00 per month
Benefits:
Application Question(s):
- What is your expected salary?
- What is your Current Salary?
Experience:
- Meta Ads : 3 years (Required)
Work Location: Remote
